We know the brand Yves Rocher, as a cosmetic company from France. Its main specialization is the production of perfumes and herbal cosmetics. At the same time, prices for natural products are quite affordable. The main buyer is the middle class, and the emphasis is on the naturalness of raw materials and the production process.
Little Willows Roshe was born in 1930, he was a native of a small town of La Gassia from the French province of Brittany. His father was a hat maker and owned a fabric store. In those days, hats were for everyone a mandatory headdress, so that Roche customers were all residents of the surrounding villages. When Ivah was 14 years old, his father died. In the legacy of a teenager got only a small bench with tissues, which barely allowed to bring the family ends meet.
Once an old shopper came to the store. Only now the old woman did not have enough money to pay for the cloth. Grandmother had an ambiguous reputation – people considered her to be a sorceress and a sorceress. Then Eve allowed the woman to pick up the cloth, and for the money he was going to go to her himself. For the debt, the guy went only a few days, because the old woman lived quite far out of town. The boy found an old woman near her house, where she was collecting medicinal herbs. The witch told Willow what plants possess what properties. She also called the most valuable plant – a buttercup chistyak. The young shopkeeper was very interested in the opportunities that nature offers for free. So Yves Rocher was carried away by a new thing for himself – the study of useful plants.
After some time, the attic of Roshe’s house turned into the most natural small laboratory. There were studied combinations of extracts of herbs, something was constantly brewed, boiled and smoked. But the work was fruitful – Yves, along with like-minded people, managed to create his first medical cream on the basis of that same leech cleaner. At the beginning of the twentieth century, cosmetics was a luxury, and only rich people could afford it. Willows Roshe decided to change the stereotypes. He began to sell the created cream at a very humane price. Not surprisingly, there was no end to the customers. Even in the national newspaper Ici Paris began to publish advertisements about the sale of a new product. From everywhere to write letters to potential customers.
Post a small town in fact began to work on sending a lot of jars with a useful cream. And in response to a letter of thanks, the amiable Willows Roshe answered his client with a small gift. So the tradition was born, which is still alive – all the regular customers of the company and today receive from her pleasant presents. A couple of years after the start of sales in La Gassia opened the first plant. The former owner of the fabrics abandoned the past cases, paying full attention to the study of plants and their properties. The new hobby allowed not only to expand the business, but also in 28 years to become the Mayor of La Gasciaia.
But where there is success, there are also envious persons. On the fortunate Yves Rocher, pharmacists are sued who are ready to do anything to destroy the young business. But he is not afraid to defend his offspring. Roche addresses the well-known Parisian experts, offering more democratic means of working on the beauty of women. He showed his inexpensive line of herbal cosmetics, which would be accessible to ordinary people. But in Paris, the realm of elite brands and products, the ideas of cheap quality did not take root.
Roche continues to develop his ideas in his native city. He studies not only the luthly bastard, but also other plants. Eve understands that this is his vocation, passion, he is convinced of the correctness of the chosen path. Soon, a hand cream based on arnica and jelly with microparticles of brown algae is added to the cream of the buttercup. This product allowed in a few weeks to get rid of extra pounds. The effectiveness of its products was confirmed by enthusiastic feedback from consumers.So, one of the ladies who lost 8 kilograms, wrote: “I literally feel like an extra fat tissue melting under the fingers during a massage.”
Yves Rocher works with such enthusiasm that ointments, creams and lotions become too much – it is time to release a catalog of goods. In 1965 the famous Green Book of Beauty appeared. The cardboard cover hid glossy pages with pictures and descriptions of each product and its healing properties. The idea itself was well received by buyers, it was only in 1968 that strikes began in France. The post office ceased to function, and the success of the company depended on its work. It was logical to decide on making trade independent of postal services. So there was a store, which sold cosmetics Yves Rocher.
Over time, a whole network of similar institutions was formed. And that same store on Boulevard Osman works today. Yves Rocher opened and beauty salons, where every woman could not only get a professional care cosmetician, but still right there get all the necessary tools for home use. Today the brand Yves Rocher owns the largest in France chain of beauty salons and shops, numbering about 600 points.
In 1976, Yves Rocher wrote the book “100 plantes 1000 usages” (100 plants and 1000 uses). 2008 was one of the most noteworthy for an entrepreneur. Yves Rocher at the Elysee Palace during the ceremony received the Order of the Legion of Honor personally from President Nicolas Sarkozy. Today the whole world knows the brand “Yves Rocher”, as a manufacturer of natural cosmetics. For the brand, taking care of the environment is not an empty phrase, it is one of the key tasks.
In 1989, the cosmetic brand was one of the first to refuse testing its products on animals, in exchange, opening its own botanical garden and Vegetarium. In this garden museum people can learn more about nature. In 2010, the 50th anniversary of the brand was celebrated, which, in honor of this, promised to plant 50 million trees on the planet.
The founder of the company died in 2009, his grandson, Brice Rochet, continued his business. Currently, the brand is present on five continents, numbering about 4 thousand outlets in 80 countries.