Gianni Versace has managed to become one of the most popular people in the fashion world. A future designer appeared in Italy on December 2, 1946. A native of Reggio di Calabria in his childhood dreamed of becoming a pianist, as he loved music, but fate prepared him another way. Perhaps, Gianni was influenced by the profession of his mother. Francesca was a professional dressmaker and often took her son with her to work in a sewing workshop. It is no coincidence that the famous Versace has already stressed that he owes his mother and his skill and professionalism.
When the boy turned 18, he began to work in the atelier of his mother. Gianni plunged into the creation of new models of clothing. The novice designer successfully combined the current fashion with his vision of style. Up to 24 years, Gianni worked with his mother. During this time they managed to visit England, France and Belgium. Versace caught all the trends of modern fashion. Thanks to the mother in Gianni, the most tremulous and loving attitude to the woman grew, which influenced his further work. However, the relationship with her still was not simple and calm. The fact is that the family had three children. In addition to Gianni, Donatella and Santo grew up.
Perhaps that’s why Versace himself used to say that he saw the meaning of his life deserve the attention of his own mother. Through her work with her, Gianni learned the professional fabric drapery. Francesca was able to fold the folds so as to hide the shortcomings of the female figure and emphasize her dignity. So Gianni, thanks to his mother, realized how important it is to work with the body and feel all the bends of the fabric and its interaction with the female lines. It was this kind of work that became the real vocation for couturier.
But one day the life of Gianni Versace changed dramatically. One successful businessman addressed the studio. He heard somewhere about a young promising tailor from a small town. Gianni talked with him and suddenly found an investor. This was the only chance to break through, which suddenly fell to the Italian. A few years later, his name sounded all over the world.
At the age of 27 Versace began to work closely with houses like Complice, Callaghan and Genny. So began his Milan career. Gianni himself literally founted with new ideas, his enthusiasm filled him. That’s why the solo career seemed natural to Versace. At 32, he creates his first company – “Gianni Versace SpA”. Together with him, the management is shared by his brother and sister. In the same 1978, Gianni and his brother opened the first boutique of clothes. It is there that later the first collection of women’s clothes of the new House will be presented.
And in September 1978, the light saw the men’s collection. Both the criticism and the exacting Italian audience took the master’s work perfectly. The creativity of Gianni Versace has many fans. Then came the famous logo in the form of a jellyfish head. The designer who created it said that the image was not accidental. Indeed, in ancient mythology, the jellyfish has always been a symbol of beauty, both in art and in philosophy. This creature combines beauty and simplicity, which can not but fascinate.
Versace style included tight suits, corsets, narrow and short skirts. The master created beautiful clothes, which were marked by clean lines and a perfect cut. It really fascinated. But how could a talented person limit himself? So Gianni did not only clothes, but also watches, perfumes, porcelain, and even interiors and theatrical props. The designer has never been afraid of experimenting with materials, working with equal enthusiasm with silk, jeans, lace and leather. The first female fragrance appeared in 1981, and in 1986, the men’s fragrance also came out.
In the 1980s, Versace’s house with its unique style literally blew up the world’s catwalks, and the brand itself is the most famous in the world of fashion. Gianni himself understood what the magic of a name means.It is no coincidence that top-level models of the highest level are constantly present at his shows. His popularity to the designer is largely due to Cindy Crawford, Claudia Schiffer, Naomi Campbell and Linda Evangelista. The main administrator of the House worked Santo, and Donatella was responsible for the photo session.
In 1989, Versace launched his “haute couture” line, entering the world of haute couture. In the early 90’s he became a worldwide celebrity, and brand clothes can be seen on many stars – Madonna, Princess Diana.
And the genius’s life ended unexpectedly for everyone. July 15, 1997 near his villa in Miami Versace was shot by Andrew Kyunin. A few hours later, the killer from the same weapon killed himself. And although the exact motive of the crime remained unknown, the authorities are inclined to believe that the Italian mafia has quarreled with the fashion designer. After all, long before those events, the fashion designer declared war on her. The Mafia has long received huge profits from the forgery of Versace’s products in its clandestine factories. This entailed tangible losses, both the House itself and the fashion designer.
After the death of Gianni Versace, his house was managed by his sister Donatella. She releases her clothing line, adhering to the successful concept chosen by her brother. True, his sister could not repeat his success. Nevertheless, the Versace House is still one of the most popular in the world. With him invariably associated with words such as style, shopping, fashion.