Today, any self-respecting Internet user has an account in one of the social networks. And where there are potential buyers, there are sales. In recent years, the volume of transactions made with the help of social networks, are constantly growing. True, many users poorly imagine the capabilities of such an online business, content with only myths.
Successful trading involves the existence of only one store and successfully placed goods in it.
In fact, a social network is a place for communication, and not for trading. It will be a mistake to create a VKontakte group and just place the products there with their description. Until the participants of the social network have strong arguments to join your group, they will not do it. The store should be a reflection of life values, personal priorities, this approach to business expressed in public. We need to reveal ourselves in the social network, sharing our interests and hobbies. Do you like cars, animals, computers? So tell me about it, attracting new friends. Soon they will be able to become new customers, because their hobbies, plans and subjects coincide with yours. Do not miss the opportunity to talk about yourself and your views, so you can find not just customers, but also like-minded people.
Trade in social networks is meaningless, because the main audience there – insolvent youth.
Let in some social networks really there is a search of teenagers and even children. But the power of their influence on parents is great. And the children are gradually growing. Today in the same VKontakte of 50 million users who indicated their age, 32 million over 21 years. That is, they are quite adult, adequate people, able to make decisions and make purchases, including in the social network.
Social networks are not in principle intended for trading.
When such networks were only created, no one invested in them trading functionality. But recently the same Facebook and mySpace are trying to satisfy ever greater needs. At first it was just recommendations for purchasing goods and user reviews, and then in these networks there were also full-fledged stores. It is interesting that many trade monsters, for example, Amazon, themselves begin to adopt some methods of trading in social networks. As a result, a boring online store got the features of a platform for the exchange of users’ opinions, which only benefits the trade.
The safety of social networks and the convenience of working in them are rather low.
On the way to the formation of these platforms, such problems really existed. However, now social networks are among the most dynamically developing and financed resources on the Web. It is worth paying great attention to the appearance and convenience of working with the store in a social network. A weighty advantage can be the approach of work in this group to the already familiar for the customers online store, for example, pleer.ru or ozon.ru. These stores have long worked out a scheme for selecting the product and its subsequent order. Therefore, it makes no sense to abandon the proven developments and introduce new tools in the social network.
Small companies will not be able to realize themselves in social networks.
In the social network, the number of employees and sales volume of the company are not so clearly visible. That’s why small firms can look very serious, and huge ones – they look like ordinary shops. In any case, those companies that could not adapt to social and e-commerce are seriously at risk of being soon uncompetitive and small, no matter what they were originally.
Serious companies simply ignore such a frivolous tool as a social network.
Actually, Facebook has such pages on such giants as Dell, Coca-Cola, BMW, General Motors, Starbucks and many others.These companies understand that social networks are an excellent platform for communicating with users, providing them with information about new products. But in the Russian VKontakte network there are not so many official pages of large companies yet. For them, social networks are still a novelty, and world trends in our country do not come as quickly as we would like. However, there is no doubt that this is a matter of time.
Shops in the social network do not require promotion and advertising.
Many simply create a group-store in a social network (VKontakte, Facebook) and expect an influx of visitors. Only here is how they learn about the new page, even if the proposed brand is known and popular in the world of ordinary trade? No one denies that the main task when escorting such a group or page in a social network will be the presence of relevant and quality content, but without advertising there no one will come. Do not let the social activity of the store on its own accord. Of course, you can find a full-time employee and ask him to load the main duties to engage in the promotion of trade in social networks. However, if a person agrees to do this, he will do it irregularly, in his spare time, but he can not talk about professionalism.
With the help of a store in a social network, you can completely replace the main online store.
It happens that businessmen place a link to their popular online store in a group on the social network. But the sales level there is depressingly low. Statistics say that customers get used to a single trading platform and do not tend to change it to others. So, seeing the link to a familiar and popular resource, people are likely to go there and already there will make a purchase. And in this case, do not underestimate the role of the store in the social network. After all, it was his activity that enabled him to attract the client, bring him to the product and sell it. An online store in a social network is an excellent addition to the main store. After all, with each passing day, the audience of those who want to make purchases, being directly inside the social network, is growing. So VKontakte, which contains both the group and the store, will help to collect user opinions about the product, which will only help the business project in its long term.
It is best to present the goods in the form of an Excel table.
Some people think that this kind of submission of goods is the most intelligible. Left – they themselves, and on the right – the prices for them. However, this approach may be convenient for buyers of a computer store, but customers of a bookshop or jewelery salon obviously will not like it. After creating a design for a vendor application, several important points must be considered. The client may want to print the entire catalog, so it’s better not to use a dark background. Otherwise, on paper, nothing will be seen. Particular attention should be paid to product descriptions. If you approach this issue carelessly, sophisticated and competent clients may turn away from such a store. You should use more infographics and colors, pictures, nice to the eye. But you do not need to overload your catalog with information, it will be better to place additional information in special sections.
Traditional marketing does not work in a social network, other marketing is needed here.
Actually, as part of an ideal advertising campaign in a social network, there are traits of both the traditional approach and new marketing, oriented already on the Web. If you still have to choose one of them, then it’s better to turn to SM-marketing, because it allows you to get the best result in a short time. Consumers have a constant psychology, only the attitude to the possibilities of choice changes. So you just need to provide them with convenient tools that will help you get all the necessary information and constantly share it.
Already existing customers do not need to talk about a new store in the social network.
Some sellers do not dare to call up old checked customers in a newly created store. There are fears that this will smear sales and worsen the statistics. However, this is only the first, superficial view. If you involve existing customers in groups and stores in a social network, then this will only increase the customer base. After all, every buyer for certain has friends in the social network, and a successful purchase can entail either a like, or a pleasant response. Thus, more people can learn about the store.
In social networks, it’s difficult to acquire something unnoticed by your friends.
After all, they see in which groups and stores a person is. In fact, the world popularity of shopping is precisely the psychology of man. Everyone is eager to share the joy of buying with their friends and family members, to discuss a new acquisition. But social networks and provide the best format for this, and numerous shops make this process affordable. After all, if a couple of friends have already bought a quality product in a store in a social network, then this will be a powerful incentive for making the same purchase. So hushing up your VKontakte store will lead to more complicated customer life and loss of customers. The statistics speak about it. Nielsen in 2009 conducted a study according to which on the Internet 9 out of 10 people trusted their friends in the matter of the choice of goods.