How can a beer producer attract the buyer’s attention? This can be done with the help of the original recipe (even here stands the Scottish brewery BrewDog, whose product “End of History” has a strength of 55 degrees), or you can simply give the drink an unusual and eccentric name. Let’s talk about the ten most unusual beer brands, invented by manufacturing companies.
I must say that love for unusual names is more characteristic of small private breweries, which is understandable – large manufacturers are afraid to risk the release of a product with a dubious name. But some porter “Green Hare” may well become a landmark of a local pub.
Brown El “Moose Drool Brown Ale”.
In the American state of Montana there is a brewery “Big Sky Brewing’s”, which produces such an unusual beer. One of the founders of the company, Neil Lathers, explained the appearance of this unusual name: “On the label of our beer, we wanted to depict some animal living in our state.” The mother of Bjorn, my business partner, worked on the design, she painted an elk swimming in a pond I suggested giving the name to the drawing, as well as the very sort of beer “Slobbery Elk.” It’s strange, but such an unusual name has taken hold. ” Porter “Milk monster” (Bandersnatch Milk Stout).
The name of this drink casts thoughts about a huge monstrous cow, and on the label meanwhile a woman is depicted. His product, Joe Bob Grisham, named after the monster Bandersnatch from Lewis Carroll’s famous book “Alice Through the Looking Glass.” “Milk monster”, according to its creator, has a malt aroma and a sweet aftertaste with notes of lactose.
Beer “Tearing up your kilt” (Kilt Lifter).
Beer with such a spicy name brings to mind the Scotsman who decided to play pranks. And the fact that the Scots do not wear underwear under the kilt make the name of the drink even more playful and even obscene. However, this brand was able to gain popularity. Interestingly, Moylan’s Brewery brewery used the name until it found out that in Canada there were competitors from Four Peaks Brewery, even such a trademark was registered. Owners had no choice but to change the name of this drink. Now this sort of beer is the only one and it is produced in Canada.
Beer “Old Engine Oil” (Old Engine Oil).
Although the beer with this name will be repelled by many, the brand still has its popularity. The American brewery Harviestoun has chosen this name for its foamy drink. This act was commented on by Chris Miller, one of the owners of the company: “Previously, our brewer worked at the Ford automobile company, and the color of the drink and its density reminded him of engine oil.” And we are not afraid to produce such a product, because most buyers consider this name intriguing. ”
Beer “Druid Fluid” (Druid Fluid).
This beer is offered by Middle Ages Brewing. However, the creators could not explain such a strange name of their product. Beer is famous for mixing at least 6 different malts, and you can buy it in Syracuse, New York.
Beer “Breakfast crank with coffee from …” (Geek Breakfast Pooh Coffee).
This unusual name was given to its product by the Danish brewers Mikkeller. The fact is that in this sort of beer as the main ingredient is added coffee grains Kopi Luwak. This variety is famous for its specific processing method. The word “kopi” in Malay means “coffee”, and “lyuvak” – the local name of a small animal from the family of viverwars. Ripe fruits of coffee animals eat, digesting flesh, surrounding the grain, and then during defecation they go outside. Local peasants collect the processed coffee beans, wash them and dry them. Such coffee is produced today on an industrial scale in Indonesia, South India and the Philippines.
Beer “Golden Shower” (Golden Shower).
This foamy drink is produced by the American brewery Dogfish Head, which also could not clearly explain this choice of name. On their website a simple explanation is given: “It’s just that it’s called beer, that’s all.” However, over time, the “Golden Shower” in 2007 was renamed the “Golden Revolution”.
Beer “The Big Butt” (Salopian Entire Butt).
One of the distributors of British brewers in the United States, the company “Shelton Brothers” on its website told the story of such an unusual name for its product. In English, the doorman in the original sounds like “Entire Butt”, “the whole barrel”. But the American version of this term is translated differently – “full (huge) ass.”
Beer “Old Fart” (Old Jock).
This name came up in the brewery “Broughton Ales”. The producers commented on their choice as follows: “For a long time, the soldiers of the Lowlands and Hayland Park called themselves” Jocks. “Then this word meant belonging to strong warriors whose valor was known to the whole world. Today, the word got another meaning, which gave rise to a very original name for beer
The word Porkslap seems to be heard in a simple butcher’s conversation, and if you try to give him a decent translation, you will get something like “spank pigs.” The owner of the American pi Butternuts Beer & Ale Chank Williamson explained the name of his drink: the fact that the name of the neighboring Brooklyn brewery Park Slope was beaten, once in his youth, Williamson moonlighted there, conceiving to start his own business, which required the name of a new grade of foam drink. on a note there was a pair of mouth-watering pigs that would have successfully decorated the new label.On one evening the original name and its image were combined.