The world of fashion and culture for many decades was dominated by just a few people. Different styles, sometimes completely opposite (from classical to electric) have always influenced, influences and will influence how modern designers approach their own work. And, as a consequence, how people dress. The most fashionable designers of clothes form the predilections of millions. These tastes of people will be described below.
First, about whom it is worth saying – a beautiful Frenchwoman, female designer Coco Chanel. The one that was destined to turn upside down the perception of women’s fashion. She was born in August 1883. It is thanks to her that women are freed from the pressure of corsets and many other completely uncomfortable elements of the “traditional” attire. Being a dreamer and a real rebel, Chanel took on a new name. Now the former Gabriel was called Coco. Her career as a singer ended, not having time, how to start. But it turned out that the young Frenchwoman was prepared for more. She preferred to wear only those clothes in which she could feel herself freely. And the style of her outfits was more masculine than feminine. The first wool blouse with buttons Coco Chanel sewed for herself. After all, the woman was anxious not to put any more things on top. She became a true creator of sportswear for women. Absolutely unquenchable thirst for self-expression and freedom led Koko to create an absolutely new style in fashion.
Yves Saint Laurent.
The world-famous fashion trendsetter Yves Henry Donat Matthew Saint Laurent was born in 1936 in Algiers. His many talents have been noticed since childhood. At the age of 17, Yves takes part in the competition of young designers. As a result, he shares the first place with Karl Lagerfeld in the nomination “evening dress”. It was then that Yves Saint Laurent struck a “window to Europe” for himself. On his sketches draws the attention of the French editor of the world-famous magazine Vogue. Michel de Brunoff strongly impressed the work of the young master. As a result, several drawings are even published in this prestigious magazine. This, of course, becomes the best recommendation for a beginner modeler. Soon Yves Saint Laurent gets acquainted with the great couturier – Christian Dior. The latter immediately recognized the professionalism and uniqueness of the ideas of his assistant and, moreover, chose him as his receiver. In 1957, Dior died of a heart attack, leaving the young fashion designer Yves Saint Laurent at the head of the fashion house, which at that time was just 21 years old. Within 5 years, a successful fashion designer opens his own fashion house, Yves Saint Laurent, to whom he dedicated 40 years of his life. In 2008, Yves Saint Laurent died of brain cancer.
Giorgio Armani, a fashion designer with a unique worldview, was born in Piacenza in 1936. Armani started his career from the very bottom. At first he got a job as an auxiliary worker in the largest department store in Milan, “Rinascence”. Since 1961, the Italian designer has devoted almost 10 years to the famous Fashion House Nino Cherruti. And the world saw the first collection of Armani in 1974. The show was a huge success. Already in 1975 in Italy the company “Giorgio Armani s.p.a.” was founded. Currently, she is one of the leading legislators in the fashion world. Under a well-known brand collect, exclusive and simply beautiful lines of men’s and women’s clothing, collections of shoes, haberdashery, accessories, watches and jewelry. Armani again created the silhouette of a man’s suit, giving men’s fashion elegance and ease. Design innovations of Armani remain popular, and over time only emphasize their elegance, like the works of artists of the Renaissance.
Valentino Clemente Ludovico Jaravani, known as the fashion designer Valentino, was born in 1932 in Northern Italy. Since childhood, he zealously fond of fashion and has adopted the skills of his favorite craft from local designers.At age 17, with the help of his parents, Valentino moved to Paris. There, he purposefully began preparing for a modeling career, learning the art and studying the basics of design. The young fashion designer was trained at the School of Fine Arts and in the High Fashion Syndicate. In 1962, Florence hosted the international debut of Valentino. The first show the audience met as a real discovery. After this significant event, the young couturier received many orders from foreign buyers. The press gave a lot of positive feedback. In the same sixties Valentino went to a brave, and at the same time, bold step. He sent a series of his samples of the First Lady of America and the icon of fashion – Jacqueline Kennedy. She was fascinated by his work. Moreover, she chose one of his outfits, in which she married a Greek billionaire, ship tycoon Aristotle Onassis. Thanks to his brave act, the Italian designer became an authoritative fashion designer for North America.
Surprisingly talented and incredibly charismatic, Jeannie Versace attracted his special style to the attention of the most influential figures in the fashion world. They appreciated not only the exquisite knitted things, but also the excellent ideas of the master. The muse of the fashion designer has always been art. Versace drew inspiration not only from the beautiful paintings and magnificent sculptures of the times of Ancient Rome and Greece. He often turned to pop art and modern abstractionism. On their basis, extravagant designs were created with the use of colors, printing on fabrics. Jeannie Versace often resorted to an accurate fitting, which as a result favorably emphasized the lines of the body. Initially, only women’s clothing was presented in his collections. However, very soon the fashion designer created collections for men. After Versace did not hide his homosexual orientation. Eleven years he lived with the fashion designer Antonio d’Amico. The great designer Jeannie Versace was shot and killed on July 15, 1997 by the serial killer Andrew Kyunenen for no apparent reason. Soon after this, Kyunenen parted ways with his own yacht, where he was surrounded by police.
Not all designers can be good businessmen. And of course, not all businessmen can become good designers. But a person who combines both hypostases does exist. This is an American fashion designer Ralph Lauren. His real name is Ralph Lifshitz. He was born in 1939 in New York to a poor family of Jewish immigrants from Belarus. Since childhood he cherished the “American dream”. Even at school, in the first composition, she frankly expressed it, and wrote: “I want to become a millionaire.” For the first time Lauren declared himself through a wide tie. They were often sewn from non-standard fabrics. Wonderful accessories at the time were not widely used. In the late 60’s Lauren began to sell unique ties in various stores in New York. Soon, an interesting style of a young designer was started to speak. It was something unique – the ties were not just unusual, but even provocative. Ralph Lauren was able to successfully use the wave of his success. He quickly attracted investors and created in the design of two areas: suits for men and women, as well as casual wear. The result did not take long to wait: his collections were successfully sold in the most fashionable and expensive stores, such as “Saks on Fifth Avenue.” The free style of the fashion designer, who embodied in the clothes all the subtleties of the culture of the American West, quickly made the young businessman famous. In addition to clothing, Ralph Lauren brand also produces accessories and perfumes, interior items and even animal products. Thanks to the amazing successes, the Council of Designers of the United States honored the fashion designer with the title “Fashion Legend”. Roy Halston Frouick.
Better known to the world as Holston, the future designer was born in 1932 in Iowa. The distinguishing features of his work were always softness, gentleness and sexuality.These are inalienable elements of the disco culture of the 1970s, which so amazed the world with their freedom. The skip to the world of high fashion for a beginner designer was the hat that he started sewing when he was still young. His first boutique Roy Frouick opened in 1957 year. From that time he began to call himself simply: Holston. Later, this name acquired a nominal meaning, becoming a synonym for glamor among Americans. In 1968, the designer opened his own fashion house on Madison Avenue. His clients were Elizabeth Taylor, Lisa Minnelli, Lauren Beykol, Kendis Bergen, Bianca Jagger. “The designer is as good as the people who put on his clothes are good,” Holston said. And he was very good. Unfortunately, the designer took drugs and eventually stopped coping with his work. Due to the fact that Roy often broke the deadlines for fulfilling orders, he was dismissed from his own company. Holston died of AIDS in 1990.
At the end of the freedom-loving seventies, just like Roy Halston, the renowned designer Kelvin Klein sang disco glamor in his flashbacks. In 1978, Klein was the first in the world to introduce on the catwalks and sell “designer jeans”. They beautifully emphasized the lines of figures of the most interesting models, including the young Brooke Shields. A unique, absolutely unique style brought him not only fame, but also millions. The popularity of Kelvin Klein was maintained later, in the 80’s and 90’s. The fashion designer earned the reputation of a rather scandalous person. One of the most sensational stories is connected with a real provocation. Advertising poster “The Last Supper from Klein” copies the well-known picture of Leonardo Da Vinci. Only instead of apostles – semi-nude models, guys and girls, in jeans alone. As a result of complex litigation, Klein had to pay the church a claim amounting to a million dollars! But the effect of the campaign was much more important. Soon, he launches a new, unique at the time clothing line, which is suitable for both sexes. Today Klein is rightly considered the ancestor of the style “Unisex”.
Re-reading the pages of the biography of such a legendary couturier, one involuntarily marvels at his endless optimism, perseverance and ability to start everything from the very beginning completely out of nowhere. The famous French designer was born in January 1905. After World War II, in 1947 the first show of dresses and costumes made a real revolution in women’s fashion. His collection returned to old-fashioned styles with lush long skirts and collected at the shoulder, to the wrist tapering sleeves. The fame of Christian Dior was his collaboration with the Nazis during the war. Then he dressed Nazi wives and French traitors. Nevertheless, it was Dior who opened for women such a coveted “flower image” in clothes, an integral part of which was a narrowed waist. The great designer died on October 24, 1957 at the age of 52 years. The name of an outstanding couturier has remained in the history of fashion forever. And if other famous names from the world of High Fashion are synonymous with a certain style, then “Dior” is an expression of all the magic of fashion and its incredible ability to revive.
The Italian woman designer is known for her love of surrealism. She was able to skillfully use, it would seem, the usual hobby in her exceptional and simultaneously so familiar designs of clothes. The invention of a bright pink shade under the unusual name of “shocking pink” also brought Schiaparelli popularity. Elsa was born in 1890 in Rome. Her mother was an aristocrat, and her father an intellectual. But the young rebel was not at all attracted to secular life. Her unquenchable thirst for experiments and discoveries resulted in a collection of poems that she released when she was just a teenager. This trick seriously offended the parents. The future designer was waiting for a cruel punishment – she was given to a monastery.However, the young Schiaparelli was so determined to escape from there, that she organized a hunger strike. The idea worked – it was released. The restless nature could not be remade. Already in twenty years she fled to London. Nobody knew her there, nobody looked after her. During her trip to New York, Elsa met a group of artists. Later with them she went to Paris. In the period from 1927 to 1940, Schiaparelli gained a strong reputation precisely because of her candid and daring ideas in design. Very soon the inhabitants of Paris fell in love with her unusual sweaters, dresses and accessories. Design from Elsa Schiaparelli was absolutely unique. In it each time there were various calling elements (ribs and bones in the form of a skeleton made of special cords, ornaments from lobsters and so on). Nevertheless, the style itself was distinguished by strictness and restraint. She succeeded in something that other designers could not achieve. Elsa skillfully combined innovation and conservatism in her outfits. In reality, the style of clothing of Schiaparelli was not difficult to duplicate, in contrast to its main and rather serious competitor – Coco Chanel. During the Second World War, Elsa Schiaparelli lived in New York. Then she returned to Paris, and she was warmly received by the locals. Postwar moods had a strong influence on the fashion world, but not on the world of Elsa. She could not afford to sew clothes “more practical and simpler,” which could not but affect her earnings. In 1964 the Schiaparelli Fashion House was closed. However, her achievements in the fashion world still inspire and surprise many young designers.