Since the moment when people began to sell something, advertising has appeared. Naturally, the most courageous and largest of them was considered the most effective. After all, with the help of large sizes, you can draw the attention of anyone to the proposed product.
And in the end, creatively can become already unusually huge forms of advertising. And this has no relation to the nomination “The biggest billboard” in the Guinness Book of Records.
Because there is a lot of example on Earth, how advertising takes huge plots and plazas. But it seemed that they were not meant for this at all. We will tell below about the largest advertising in the world.
The world’s largest pointer for Nokia.
In order to encourage interest in its navigation products, Nokia has created the largest index in the world. It is located at a height of 50 meters near the Tower Bridge of London. Curiously, the index was also interactive. You could send SMS to a specific number and specify the required object. After that, the arrow turned, indicating the direction, and on the electronic scoreboard, executed in the role of an arrow, indicated the distance to the desired goal and its name. The arrow eventually could rotate 360 degrees. The whole structure weighed 60 tons, and in length it was equal to the length of two buses. The purpose of such a company was to get the owners of the phones of this company to start using Internet services and navigation.
The world’s largest billboard.
This giant advertising billboard is also environmentally friendly. The largest billboard in the world is made from biodegradable and recycled materials. This time, Dubai was conquered by everyone not by the land reclamation project and not by another skyscraper. There they created a 1.5 km advertisement. It cost his construction as much as 3.2 million dollars. It is planned that the billboard will visit 40 countries throughout the year. He will show the true face of Dubai. The billboard was created by the company Adrac, which deals with giant advertising and marketing campaigns. Particular emphasis is placed on the fact that when creating a billboard, no harmful substances were used. They use only environmentally friendly paints and other chemicals. The ad is decomposed into 450 scraps measuring 10 by 2 meters. They then need to be put together like a puzzle. The billboard itself is housed in two 12-meter sea containers, through which the ad and travels around the world. In the financing of the shield, 100 sponsors take part, 40 of them have the status of bonus ones.
The largest shaving in the world.
This advertisement was created by the Agency for the creation of street advertising (SAS) in 2011 specifically for the Wimbledon tennis tournament. SAS drew a huge picture in the form of Roger Federer’s face right on the green field, measuring 70 by 50 meters. The face was made with the help of controlled robots, which applied 3000 liters of paint industrially. After that Federer’s chin was applied to more than 1000 liters of shaving foam. Then she was shaved off by lawn mowers. Thus, the largest shaving in the world took place with the help of Gillette.
The biggest advertising poster.
Betfair decided to greet the participant of the 2008 European Football Championship in an original way. For this, the largest billboard in the world was prepared for 4 months. It was written about the company “No.1 for football and continues to grow.” The announcement was grown by farmers from wheat, cotton and marigold. Wheat seeds alone required 9 tons, 53 thousand more calendula bushes were planted, and 1.5 kilometers of cotton were also used. In its area, the billboard equals the area of 50 football fields, at this point it would be possible to lay the Empire State Building three times.
The world’s largest logo.
It was created by the Coca-Cola Company, and this is an advertising creation in the desert in the north of Chile.The height of the inscription is 50 meters, and the width is 120 meters. In this case, the letters themselves are not simple, they are laid out of 70 thousand empty bottles from this drink. The figure “100” under the logo refers to the centennial anniversary of the company. It was in honor of this that this logo was created.
The world’s largest poster on the building.
The larger the building, the more area of its walls can be given for advertising. One of the most iconic objects in Las Vegas is the “Luxor Hotel”. One day a poster with Optimus Prime was placed on the wall of this huge building. He has a piercing look, and light effects shine around the robot. Such advertising was ordered to the cinematographic hero of the company Paramount and Dreamworld. The contractor was Sky Tag, specializing in advertising on the walls. The height of the pyramid hotel is 150 meters, and the area of the Optimus itself is more than 100 thousand square feet.
Giant Logo Kentucky Fried Chicken.
This person can be seen even on Google Earth. Although this is not the first brand whose emblem can be seen from space, the KFC logo certainly looks the most ambitious. Created such an advertising project in the Rachel Desert, Nevada. Built it for 6 days, it took 65 thousand color tiles. The total area of the logo is 87500 square feet.
The world’s largest poster of the music album.
Strictly speaking, such a poster is not an advertisement, but the boundaries of the differences are rather blurred. This poster was created by Sony Music Entertainment near London Heathrow Airport. The picture was made of special vinyl and covers 2700 square meters. The poster was added to the Guinness Book of Records as the largest poster in the world.
The world’s largest advertising of building paint.
This is one of the biggest advertising related to construction. It should be noted that it is also one of the most humorous. Such an announcement is in the American city of Columbus. Advertising “Coops Paints” is located on an area of 400 square meters. From a bucket on the poster literally pours out a bright green paint and literally floods the surrounding area, including cars parked nearby.
Huge barley advertising.
In an area of 100 thousand square meters near the airport of Munich, Swissair placed its original advertisement. To do this, part of the barley on the field was decocted, and some were decorated with linseed oil. The preparation of such an announcement with a take-off aircraft took about 4 months. First, the plants were allowed to grow, and then the field was already processed in accordance with the plan of the advertisers.