The history of the brand’s appearance is directly related to the name of Daniel Swarovski. This man was born on October 24, 1862 in Georgenthal. This small village was located in the mountainous part of Northern Bohemia. Then this territory belonged to Austria-Hungary and was historically famous for its glass blowers, cutters and grinders. It seemed that any self-respecting bohemian had his own, albeit small, glass workshop.

Daniel’s father also engaged in the fact that polished small jewelry and trimmed crystal. At the same time, he used the same technique that jewelers used. On the workpiece were applied facets, which imitated a diamond cut. Like many others in this area, the enterprise could not boast of scope. The family just made ends meet. And working in the family business Daniel in general dreamed of becoming a great violinist.


In 1880 a young man went to Paris to study as an engineer. There, the observant guy noticed how quickly imitation of diamonds became popular. These stones were called rhinestones. This name came about thanks to the famous scammer Georges Frederic Strass. The jeweler, who lived in the eighteenth century, gave out cut-glass fragments for real diamonds. And it was one hundred years before the birth of Daniel.

When the World Electrical Exhibition took place in Paris, Daniel Swarovski got acquainted with the new possibilities of electric mechanisms. With this knowledge in mind, he decided to create a machine for grinding crystal and glass and their subsequent cutting. As a result, there was the world’s first electric grinding machine. It happened in 1891. Such a machine made it possible to process a much larger number of stones and crystal than manual labor. Outwardly, the resulting products looked much better than Bohemian glass and crystal. As a result, the stones were not much different from the precious ones.

However, with the knowledge Swarovski was not in a hurry to return home, because there he was in for a tough competition with the craftsmen of Bohemia. And electricity in this area was not cheap. Daniel found near Innsbruck, in the village of Wattens an abandoned factory. The beginning industrialist was attracted by the opportunity to use the resources of the hydroelectric power station in the Tyrol Mountains. And today the company “Swarovski” is using this resource with might and main. At this plant in 1895, the production of inexpensive crystals was set up, whose appearance resembled real gems. So the company was born.

In this case, Daniel himself was engaged in the design of his ornaments, creating in fact a new process of making crystal. He was able to derive the optimal combinations of the original mixtures to create stones of extraordinary transparency, which, moreover, were not afraid of machine cut. The new composition consisted of soda, tar, potash and quartz sand, mixed in the right proportions. Such in the world no one else could create. As a result, Swarovski’s crystals sparkled like real diamonds. The master himself remained honest, never hiding the fact of imitation. After all, he was sure that crystal itself has an original beauty.

Swarovski was able to put on the stream secular brilliance and prestige, as well as the right to chosen and other fantasies that are born in people at the sight of precious stones. The market of diamonds had to be narrowed. The fashion instantly reacted to the appearance of such clean and inexpensive stones. Such costume jewelry has ceased to be considered a bad form even among the royal figures of Europe. And the demand for “crystal, like diamonds” from Swarovski went off scale! The factory received so many orders that the master had to expand and hire additional staff.


Thus Swarovski quickly acquired literally world fame. The most famous people considered it an honor to wear rhinestones from this brand. These stones were decorated with their evening dresses Marlene Dietrich and Marilyn Monroe. And Coco Chanel and Elsa Schiaparelli were the first to show on the podium fashion models with ornaments in the form of crystal rhinestones.Even today the most fashionable European couturiers do not hesitate to use sparkling stones from Swarovski in their collections. Rhinestones decorated stage costumes of Michael Jackson, Tina Turner and Bryan Ferry. Even the queen of shocking Vivienne Westwood had in her collection a dress in pirate style, embroidered with Swarovski crystal stones, imitating ropes. Christian Lacroix decorated his watch with his rhinestones. The brand has guaranteed the highest quality of products for over a hundred years.

Daniel’s eldest son, Wilhelm, was fond of astronomy. He personally created binoculars with special aspherical lenses. This guaranteed a high definition image. So there was a division of the company Swarovski-optician, whose binoculars are not cheap.

In the middle of the last century, Daniel’s grandson, Manfred Swarovski, managed to come up with a technology for creating colorful crystals. Those stones shimmered with all the colors of the rainbow. The fashion immediately reacted to the appearance of new, multi-colored rhinestones.

And in 1976 the company Svarovski opened a new production for itself – the release of crystal figures. They put a branded emblem in the form of an edelweiss, but since 1988 the mountain flower was replaced by a swan. In the standard collection, more than one hundred thousand different forms of stones that can only be used in jewelry. Round stones can have a diameter from 1 to 30 millimeters. And when grinding can be created from 16 to 56 faces, depending on the place of use of stones. Today, every 4 out of 5 jewelry manufacturers work with Swarovski stones. This company is the world leader in the production of crystal and its products.

Daniel Swarovski left his heirs not just a prosperous business, but also a whole philosophy. According to it, the company constantly invests huge amounts of money in research. Both raw materials and cutting tools are manufactured by the company itself. And those tools, documents and materials that were used to create collection items are completely destroyed. After all, the family enterprise is very jealous of its secrets. Headquarters Swarovski, like a hundred years ago, is located in a small Wattens.

Recipes for the production of Swarovski stones and secrets of brilliant cut have tried to reveal many. However, this is so no one has succeeded. We can only note some features. It is clear already that the stones shine and play in the light due to the presence of lead oxide in them. Its content in rhinestones is usually up to 24%, in glass – only 6%, and in rhinestones from Swarovski – 32%. Their gorgeous shine stones are due not only to the chemical composition, but also by careful cleaning of each facet. Rhinestones have a standard shape, the same size of the top face, there can be no question of any chopping or blurring.

A game of light is formed thanks to just the side faces. Their number may vary, depending on the manufacturer. It determines the game of light, and hence the brilliance of the stones. Strass from Swarovski has the largest number of lateral faces – 7 wide and 7 narrow, the total number is 14. This cut increases the light reflectance by 15% relative to the 12-faceted rhinestones and by 23% compared to the 14-gem stones with the same planes. Such a winning cutting technology is patented by Swarovski.


An important point is the polishing of faces. In order to create the effect of “magic”, the edges should be as sharp and sharp as possible. All facets are hard to polish, this no one does. Nobody except Swarovski. The reverse side of the rhinestones also has a silver-mirror substrate, which only increases the play of light and shine. Another family secret Swarovski – glue, which the rhinestones are attached to the substrate. It can be fabric, glass, mirror, metal or plastic. As a result, the owners of the product from Swarovski can be sure that their rhinestones will never be peeled off.

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