Social networks are getting more and more influence. Every day hundreds of thousands of people are registered in them. The cost of the largest of them is estimated at millions and billions of dollars.
Social networks are no longer just a place for communication of many people – games, videos, trading platforms and marketing tools. Not so long ago, social networks have also become a political weapon. It was thanks to them that several revolutions broke out in the eastern countries.
The effect of social networks and their impact on society today is a matter of long and close study. This area is very popular among companies that promote their products in this way. Not surprisingly, around social networks and the participation of business in them there are many myths.
All people are tied to social networks.
According to experts, about 80% of people get new data about any products from social networks. In fact, social media do not relate to every person. Therefore, such impressive statistics is just an excuse to talk further with these experts. If the company’s customers do not stay on social networks, it’s still possible to improve sales through the Internet. To do this, a site or a page in the same Facebook can be promoted using SEO. How to do it – can be easily found on the Internet. Although this is not difficult, but it will take time.
Aggregators of social networks have already lost their meaning.
There are fairly well-known programs that perform such functions. True, in Russia little is known about Digg, Reddit or Stumbleupon. However, in Europe or America, these sites generate huge traffic. They spread content just with virus speed. Although they are not written about them as often as about Twitter or Facebook, you should not underestimate their influence. And according to StatCounter, Stumbleupon aggregator generates the largest Internet traffic in the US. To fully experience all the power of aggregators, you need to interest other users. To do this, it is not enough to simply register, it is also necessary that other users begin to visit your resource. Take part in voting, place a link to your page on other resources using attractive headlines. If the page becomes popular and gains enough votes, then it will be able to get into the top social network. For example, Digg’s home page is visited every day by 6 million users.
To work with social networks will certainly need an expert.
Consultants argue that there is no clear recipe for successful promotion in social networks. First of all, you need to go to the search site, drive a keyword for the product and the name of the social network. Next, you need to study the results found, see where and why more users and what issues usually arise. It is necessary to understand which useful content is needed by society. It will be useful to leave links not only to your resources, but also the websites of colleagues who inspired you. Someday they will thank you the same.
Twitter requires several hours a day.
Thousands of tweet messages, communication with hundreds and thousands of interesting people will really take several hours daily. Only now it does not always turn into profit. But you can fix it. You just need to be more attentive to useful acquaintances. So, on Twitter you can find business partners. Simple communication on the net can help get free tickets for some events. And it will require it all the time from half an hour to an hour a day. First of all, you need to send out invitations to the twitter-chat, it is specified by the hashtag “#”. It’s best to do all those acquaintances who are already on Facebook, their email contacts and just interesting people. It is necessary to make your communication as informative as possible, in the end it is worth inviting your guests to an open Internet store. After all, it is there that you can best look at the product or service you are discussing.
Public broadcasting is best organized through social media.
It may easily seem that it is social media that is a simple and inexpensive way to reach people. This is indeed so. But loud messages can not generate a large amount of interest and traffic to the page. The main thing is to get people to participate in the discussion and keep them in this state. In order to lure customers, there are old tried and tested methods – competitions and gifts. To understand how this happens, you need to drive into the search engine the name of your network and the word “competition”. There are many examples. So, some store will easily sell off its inventory of technology, after a lot of users passed each other links to his site, competing for an interesting prize. It’s not so difficult to come up with a marketing company for your niche.
Social media is a good substitute for a corporate website.
Indeed, social media is a pretty attractive and bright product. But in the market there is a place for ordinary sites, including corporate ones. Today in the development of business an increasingly important role is given to e-mail. You can select a lot of e-mails on social networks, but it’s even easier to add a form to collect addresses on your own site in several places. In particular, if special paid programs that allow you to quickly build the base.
Social media really does give a return, but it can not be measured.
Often experts on social networks can advise qualitatively how to communicate correctly in the network. But here’s the experience, how to convert money into money, few have. To evaluate the result of working in social networks, you need to go through three stages. First of all, you should pay attention to where the users come in and where they come from. Then you need to evaluate their actions on the site. Whether they buy something there, look at the slides or read. It is necessary to evaluate these actions. To do this is not so difficult. You can track the movement by linking links from social networks to the URL of Google Analytics Builder. Tools from there can greatly help in working with visitors.
Working with blogs is wasting your time.
It would seem, why waste your time filling out a blog if the Internet is so full of information? In fact, a blog gives a person the right to vote, and even the ability to control the promotion of their goods a little. This is especially important if a person has something to say, and he is ready to constantly voice his thoughts. Getting a blog is quite simple. To do this, download and install the WordPress platform on your server. Then you should identify a topic that can attract potential customers. It is necessary to write messages that will meet the needs of the audience. At the end of the message, people should be encouraged to leave comments on their text. Its message should be distributed among customers, partners, and also in other social networks. If there is a possibility, then the friends should also be asked to leave a link to you in their pages.
Business must necessarily be present in social networks.
Often, when people do not really know what to do, they start doing everything in a row. In fact, it is worth concentrating your efforts. It is enough to go into any social network and drive in there the keywords of business. The resulting search pages should be carefully studied. Are the owners of these pages similar to the target audience? Will this type of people be able to purchase your products? If “yes”, then it makes sense to communicate with them further. If “no”, then you should not spend your time on them.
Social networks can replace business negotiations.
The more opportunities social networks offer, the more time people spend in them. Accordingly, fewer opportunities remain for live communication. Video chats for such a role are not suitable. It turns out that close friends, suppliers and customers are still trying to communicate face to face.So leave the office walls and meet them. In this, social meetings can even help. After all, you can know in advance about people, about what they want to discuss. It is advisable to choose such a topic of conversation that it concerns the chosen industry. Having received the required information, the place and time of the meeting should be appointed, so that it is easy to discuss the matter with a mug of tea or a glass of beer. You should invite prospective customers from an e-mail list. Let them appreciate your product for free, and the benefits of it will soon appear.
In social networks, marketing is generally free.
To think that social networks are free, a big mistake. Communism exists only in theory. It’s not difficult to create your own page in the same Facebook, this procedure will take less than 10 minutes. In Twitter, you can get your account even faster. These services do offer some free tools. But there are not many of them and on this donated “cheese” ends. The simple creation of a page does not mean that all the possibilities of social networks will immediately fall at the feet. If the branded page is badly framed, there will be a minimum of information and rare updates on it, it will not be of use. After all, social networks involve investing resources and resources. Such a growing body constantly requires all new and new food. So, the network of restaurants “Starbucks” in social networks is by no means free. All popular brands create their own ecosystems that deliver messages, provide consumers access to products. All this is done precisely for the most convenient and useful part of the social environment. But this, like any long-term strategy, is worth the money. Do not forget about the services of creative workers and moderators. You will also have to invest in tracking social networks. After all, they stick to communication, and the brands willy-nilly have to pay to listen to the voices of other people. If social networks are an important component of marketing strategy, then you should not rely on bare luck. We must prepare ourselves for investing money and time. And this is by no means free.
You can entrust the management of your page to the trainee.
This can be done only if the trainee is a very popular and well-known person who will attract visitors with one name. Otherwise, the trainee needs more to prepare coffee for the person who will actually manage the activity in social networks. Who will entrust shooting commercials to the trainee? So you should not give him the opportunity to manage the brand in social networks. But the functions of the moderator, transferred to him for a start – the very thing. The employee or the entire team working with social networks should understand that the strength of this tool is in the potential of public relations. Those people who work with him, responding to client requests or negative feedback, resolving conflicts, will be the face of the company. If they do not understand the subject of their work, then the situation can become uncontrollable.
Social networks are fun for kids and bored teenagers.
Correctly, who else could come up with Facebook and Twitter, like not insane teenagers? But this myth is one of the most incorrect in general about social networks. Today it is already the norm when on Facebook parents offer to be friends with children. And the answer to the question, who generally uses social networks, is simple – that’s all! And it does not have to be the usual Twitter and YouTube. Today, almost any online platform is equipped with similar features. As a result, social platforms have users of all age groups. And the fastest growing among them shows just the older generation. There is no such age group that means social platforms would not give the opportunity to establish contact with it. Therefore, it’s time to stop talking about age.Marketers talk too much about the allocation of certain age groups, working with them. It is this distinction, supposedly, that is the key to success. Perhaps in the heyday of advertising on television this made sense, but today it does not work anymore. It’s time for companies to understand that today in online communication, age is no longer so important. In Facebook, a young girl can act like an elderly man. But the messages of the brand can be perceived by both. With the help of social profiling you can understand more about the behavior of target groups.
The former popularity measurement system is suitable for social networks.
You can actually apply the traditional toolkit, but does this make sense? Social networks can easily demonstrate such traditional indicators as the time spent by the user on the site, the number of transitions on an advertising banner. This is not bad, but there is an opportunity to learn other interesting indicators that will show the real involvement of a person, his feelings, and communicate with him. Today we live in an unusual time. The opportunities that online demonstrates over the dimensions have always been its huge advantage. And social networks have stepped even further. About the brand clicks on the banner no longer give as much information as we would like. It is much more useful to understand the subject of discussions, ratings and descriptions of feelings. Now you can track the positive reaction to the brand, find adherents, through which you can declare yourself around the world. Such important information is almost invaluable. The main thing is just to make sure that the strategy really includes tracking the information about the brand in social networks. If the brand really starts to move there, then it’s important to get the most advanced tools for tracking communication, having the opportunity to connect to the conversation in time.
Any brand just needs to be represented on social networks.
This statement is simply absurd. Indeed, social networks have a huge number of opportunities. But they will not be all. Why the account on YouTube of the company involved in the transport of goods? But this does not mean that sociality as such is useless. After all, the page in Facebook, perhaps, does not hurt. The appearance on your own territory of an instrument of access to social networks can become a good helper. We must first analyze our global goals and understand how the social platform is located within the framework of the strategy. And these steps will only be the first on a long way of being in social networks.
Social networks can give a viral effect.
Often, clients state that they do not need targeted advertising. They need just a group where people will come and bring their friends. But why suddenly users will come there at all? How do they know about the existence of this group? And if they still come there, why would they become customers? Even if there are many thousands of real people in the group, this does not mean that they are all potential customers. Moreover, most of the participants will never enter this group, as practice shows.
Business customers are ordinary people who can be found on social networks.
Often sellers are not intimidated by the narrow specialization of their goods. They believe that buyers are professionals who are still sitting on Facebook or in VKontakte. There they can be found. Let there be few such customers, but they will be entirely targeted. In social networks, you can really meet professional buyers, as well as other ordinary people. But how did you decide that it would be interesting for them to join your group? It is much easier for such people to find an interesting product through the search engines, when the necessary goods are directly sought. Of course, no one bans blogging as a blog, but do not expect that it will immediately lead customers.