SEO is search engine optimization. People are forced to perform a number of activities, so that as a result of searching for certain words of users, their sites are at the highest possible positions. There are many different methods of promoting the site, taking into account the algorithms of search engines. Those, however, often change. As a result, what is today the myth of SEO, can tomorrow become already true.
Nevertheless, this science is quite complicated – it is not enough just to put metatags, signatures and place more keywords everywhere. There are so many strategies and methods of promotion that one should not be surprised at the error of most of them. Let the algorithms of the work of search engines and their compilation of ratings be reliable and unknown, in practice the optimizers studied the basic techniques for achieving the desired result. Consider below a few myths concerning SEO.
On the main page of the site you need to place all the keywords.
In fact, this will not give any effect. It is much more useful to use the keywords that are most appropriate to the topic. But more narrow queries generally placed on subsections or pages describing specific goods and services. The main page, stuffed with key words, is simply a sad sight.
You only need to create websites for 5-6 keywords.
Actually, this is not true. You can make it so that even small sites can be on a large number of requests. For this, first of all, it is worthwhile to think through the semantic core well and analyze the frequency of the keywords.
The most important thing is that the page should contain as many key phrases as possible.
This error is inherent mainly to customers. This approach will lead to the fact that the search engine will understand that the page is simply popped. In the end, at best, it will be thrown out of the search altogether. In addition, oversaturation with text will leave unpleasant feelings for visitors. Therefore, you should not spoil your image and show everyone with your own eyes that SEO-optimization is in full swing here. This can be done both elegantly and effectively.
SEO-copywriter can be any.
To argue with this statement is difficult. But only everyone should do his own thing. What can you expect from a meal, if it starts to cook not a cook, but a mechanic? The main thing that is required of a copywriter is the ability to correctly express their thoughts, knowledge of the foundations of advertising discourse, search engine optimization. SEO-copywriter must know the different genres and registers of the text, he must understand the thinking of the target visitor, to represent his passing through the site. Such an expert should think about conversion, be able to output all the same sites in the top search.
All SEO copywriting is needed exclusively to get high positions when searching.
Indeed, SEO copywriting can do this. But not only for this, it is needed. It is much more important to create competitive conversion text. After all, not a search engine acquires our goods or services. This is done by customers, for whom it is necessary to write.
In headings, you need to place more keywords.
Of course, you can do so. But it will be much more useful if you create a clickable title that will cling. It should not only attract attention, but also reflect the essence of the whole text.
Customers do not like big texts.
In fact, customers do not like big empty or big meaningless texts. There may be thousands of words in the text, but if they are well written and well formatted, then the reader will read them all. But through the intricate jungle, no one will want to wade through.
The first step of the conversion is the user’s transition to the site from the search results.
The first step in the conversion is to consider the general appearance of the site in the search results. At the same time, the page should have a good title and its description in the snippet (the fragmentary text from the site describing it). After all, it is your site that should attract the user among dozens of others, so that a person decides to switch to it.Usually they say that being in the top five guarantees a transition to the site. But let the page be even in the top three, its low-quality snippet will not hook the user and will not increase the number of transitions.
In order to get a good position when delivering results by the search engine, it is necessary that there are exactly 250 words on the page.
This is approximately 2500 characters. Do not thinklessly rely on the magic of numbers. The target audience determines how much text should be. According to it, the type of the page and the purpose of writing the text are formed. The result depends a lot on the search engine optimization strategy that is on this site.
All external links should be framed by either the noindex tag or add the nofollow attribute.
Otherwise, the rating of the site will deteriorate. Do not be greedy. Some experts generally argue that direct external links from a site or blog on the contrary will lead to an increase in its ranking in the search. It should be understood that linking to a blog of a similar theme can lead to the appearance of a backlink and new visitors. Do not make your page a “black hole”, from which there is no way out.
The site can be promoted and free.
The mistake of novice webmasters is the fact that they are trying to promote their site for free, without having any funds for it. As a result, a lot of time is spent, and a positive result is not achieved. Much faster and better, you can promote the site, investing in it is still a little money. For example, at the request of “village” you can promote your resource to the top ten only by correct optimization and the availability of several links. But to make the site on demand “show business” hit the top of the ratings you need to spend at least a thousand dollars a month. Free to get to the top will not work. To promote your site at no cost, you can use bulletin boards, social networks, link exchange, comments on blogs. True, many of these methods are now referred to as spammers. Using all these methods at the same time can lead to an unpleasant hit under the search engine filter.
There should be only unique content on the site.
This opinion is usually inherent in beginners. It is believed that the priority is given to the content of the site, not to himself. The resources practicing copy-paste do not last long. The presence of unique content is a good measure, especially important when promoting a white site. But they feel great and copy-paste. Search engines simply find the original source of the record. But now the technology is still imperfect and the author sometimes finds it difficult to prove that it was he who wrote the article. You can create and post a unique article, and a search engine under the number “1” will show another site that simply stole it. And the whole point is that on that site just a larger number of visits. So many resources live and are successfully indexed.
There is some necessary density of keywords.
Normally, this parameter varies from 3 to 16%. In fact, the most optimal density of words should be within 4-7%. If you exceed this threshold, you can get under the filter of search engines, which will perceive this as spam. As a result, you can be far behind on the request. Although the density in the text itself does not play a big role, in conjunction with other factors it can become very significant. And you can not neglect it.
Copied content on the site will be filtered by the search.
Many people think that a copy-paste can entail at least inclusion in the filter or a penalty in the form of a decrease in the number of pages as a result of a search. In fact, this is not so. Google officially stated that no sanctions in the form of filters for copy paste are not applied. True, Yandex is silent about this. But this search engine can easily throw out a duplicated article, which often does. But if several more comments are added to the text, then this is unlikely to happen.
The site can be accessed by the search engines.
You can often hear that the site came to someone in the bath, for example, to the same Yandex. It is necessary to somehow correct the situation. But there is no ban! What is generally understood in this case under this word? Ban is a prohibition to search robots to index the site for any violations in the search engine license. Usually, ban doors include doorways and unmoderated message boards, which are simply trash. However, non-unique content is not considered a violation at all. This can only involve the imposition of a filter and the exclusion of the site from the index. To find out whether there is a site in the bath, you need to go to the link http://webmaster.yandex.ru/addurl.xml. If they write there that the site is added and will soon be indexed, then there is no ban.
The site is approved or authorized by Google.
Such loud words can often be seen on some pretty little visited sites and resources. But this is just a method to attract customers. And for such advertising, it really does not cost anything. Neither Google, nor personally Eric Schmidt does not approve personally any sites. Do not believe those who talk about staying in a tight circle of trusted search engine services.
You can not use Google Analytics.
After all, in this way the company will monitor you and use personal information against. Another conspiracy theory. Officially, Google has repeatedly stated that no personal information of users is used in any unlawful actions.
The value of PR has a close relationship with the search ranking.
As many would like it to be true. After all, then life would be much easier for many optimizers. However, this, alas, is a myth.
Having a sitemap can improve the position.
In fact, the site map only helps to facilitate indexing. It will not give the site credibility and will not improve its position.
The resulting indexation made the first place in the search results meaningless.
After all, each user has his own individual result. It’s hard to argue with the fact that Google searches through its previous history. But such differences are usually so small that the absolute winners in the race for the first line will remain there always. Check it out easily. We must first depersonalize the search. To do this, you need to exit all search engine services, and at the end of the address bar you need to add the phrase “& pws = 0”, which means not using “personalized web search”. Such simple actions will allow you to really evaluate the changes in the issuance of search results.
To improve search delivery positions, you must use meta tags.
That this is a myth, not everyone knows. The effect of the location of keywords in meta tags is just another myth. But this technique is very popular with spammers, against which optimizers have struggled for a long time. Yes, and the meta description can not improve the position in the issue.
It’s a good idea to add index and follow meta-tech.
And this method is not required at all. After all, search robots index by default the entire content of the site, except when some of the materials are closed for this by the owner.
It is necessary to enclose keywords in tags of comments, links and images.
The comment tags do not have any weight at all.
Geo-dependent sites suffer from duplication of their content.
Google’s search engine is smart enough to refer the site with com.ua to Ukrainian, and com.ru to Russian. If you have any doubts about this and you are afraid of a mistake, you can determine your location in the Google Webmaster Tools panel.
The page address must end with .html.
And this is completely unimportant for the search engine.
The position of the main page in the issue can be improved if you use keywords in the anchor of internal pages.
Experienced optimizers say that anchor links on internal pages do not play any role in promotion.
The home page must be updated daily.
This myth is quite common.A lot of non-refreshing pages are beautifully displayed when searching.
To increase PR and positions in the issuance, you must use corrupt links.
In this case, you can come across links from unwanted sites. This idea will be completely bad. And why turn your site into a garbage of other people’s links? If you buy links, then candidates should be carefully selected. It is necessary to work only with those who can really improve the TIC (thematic citation index).
The most important elements of SEO are the H1 headlines.
Although there is a relationship between heading and promotion, it is not large. It must, however, take into account that often the headline attracts visitors.
Google takes into account several factors when taking into account mobile traffic.
One of these is xhtml markup. Google’s mobile search mirrors the standard search. Of course, if the site has a mobile version, then for visitors it is more attractive. True, this has nothing to do with promotion.
Disallow directives can prohibit page indexing.
To do this, it is enough to use the NOINDEX tag.
SEO – a one-time procedure.
Actually it’s rare when you can hear about the end of the project’s progress. SEO does not end there, it’s impossible to make and forget. Usually such an approach is practiced by IT workers, for whom any such work is just another project.
Automated SEO is nothing more than ordinary spam.
What’s wrong with using an automation system in your work? After all, it reflects the level of development of society and the entire market as a whole. Without automation, large companies could not promote their huge websites and optimize their internal structure.
Those pages that you can access only through the search form will not be indexed.
It used to be that way. But since 2008, Google has learned to learn about these previously inaccessible places. But this fact is not an excuse to turn your site into complete chaos, otherwise the results can become deplorable.
PR, equal to 6, will be the same for all pages of the site.
This is not true. If the main page really has such a high score, then it will most likely be different on the oldest page with the inscription “Hello, World!”
It is best to entrust the promotion of the resource by a foreign company in general from a third world country.
This should not be done, even if the asking price is cheaper. After all, if it’s not about the site of the company that needs to be promoted in the nearest time, then the best way is to promote your own website only yourself. In RuNet and so full of comments in broken Russian from foreigners-linkostroiteley.
The number of clicks on links directly affects the position in the SERP.
If this were true, then the first places would be links from foreigners. It’s so easy to hire cheap Asians, so they poke on the right links for days, promoting certain sites.