Secrets of supermarkets

It’s no secret that stores are created in order to earn on their customers. And the larger the trade establishments, the greater the profit. One of the simple tools of earning is cheating customers. So do not all institutions, most prefer to act honestly and within the law.

Some tricks are universal, working always and everywhere, in different countries. In the fight against supermarkets, someone is helped by the knowledge of consumer rights and the qualification of a lawyer, but more often than not ordinary attentiveness and vigilance. It is worth knowing some of the secrets of grocery shopping networks, which will help not to be deceived by them.

Secrets of supermarkets

Inscriptions on the packaging.

The buyer should always read what is written on the product packaging. If it is pasted on a sticker, and on top of another one, it is obvious that fraud is carried out. Of course, the price of a good may simply have changed. But most often it’s about the fact that the plywood is designed to change the shelf life of the product.

Shelf life.

Shelves may have expired goods. Particular attention should be paid to meat, dairy products and semi-finished products. To preserve their properties for a long time is possible only by observing all the conditions. The products require a special room and a certain temperature. In the supermarket this is not always guaranteed.


A good product must be fresh. Proceeding from this, it is necessary to refuse from acquisition of cookery. Meanwhile, the relevant department is in almost any supermarket. In such establishments, a kitchen usually works, making cuts, salads, semi-prepared meals. It is not a secret that the products use products that are about to deteriorate. And who will say – perhaps, the material for cooking in general was overdue and was effectively disposed of, with the benefit for the trading institution. And it is not known how these products are prepared at all. How clean are the knives used in the work? How often do they wash, like tables, cutting boards? Disappeared products may well become the place from which food will enter the pathogens of diseases. Beware of intestinal sticks, streptococci, gonococci. Those who do not want to experience the effects of these pathogens, it is worth to refuse to purchase culinary products in supermarkets.


When a supermarket announces the start of a stock, it immediately attracts an additional influx of customers. It is no coincidence that stores are so spent on advertising booklets that are distributed in crowded places or even put directly into mailboxes. So people learn about temporarily cheaper vegetables, two goods at the price of one, three at a price of two, and so on. Tempting offers attract attention, people go shopping, wanting to save with the help of the action. However, such goods should be treated with caution. Again, it is worth reading the information on the packaging. It is likely that the shelf life of such a product has expired or is about to end, the packaging may be crumpled. If there is only a factory sticker, then such a product can be trusted more. Producers cheat much less than final sellers.


Cuttings of sausages and cheeses are very popular. After all, the buyer is relieved of the need to additionally process the product. In fact, cutting is best not to buy. On it, as well as in cooking, there are often overdue products. Yes, and a set of expensive cheese can accidentally get a small amount of cheaper analogue. The forgery will be difficult to detect. Having seen him at home, in the middle of slicing, there will be nowhere to handle complaints.

Appearance of products.

The appearance of the product is of great importance. If the chicken has frozen stains, it most likely was thawed, and then frozen again. The quality of meat from this is clearly not going to improve. A crumpled package or a can is a signal to refuse the purchase of goods.


It is worth knowing that sausage sticks have the property of shrinkage, especially this is critical in the case of a smoked product. In other words, gradually the sausage becomes easier. Stickers can indicate the permissible percentage of shrinkage. But it’s better to re-weigh the sausage product. So you can save a few dozen rubles.

Secrets of supermarkets

Shelf locations.

There is a whole science of placing goods on supermarket shelves. Brands are struggling to take more advantageous places. It is believed that at the level of the eyes are placed the most expensive goods, while cheap ones turn out to be lower or higher. Closer to the edges of the shelves are those goods that have a shelf life close to expiration. And fresh goods are placed closer to the rear walls of refrigerators and shelves. Supermarkets put next to each other and related products. Want to buy beer? Next will certainly be chips.

shopping list.

Going to the supermarket for shopping, it is better to prepare a list. Here the planning is made deliberately so that the most important departments are at a distance from each other. Buyer on the way from milk to bread on the eye will get a lot of interesting. Initially, this desire was not acquired, but supermarkets will gladly help to make a purchase.


Having received the check, it is better to compare the prices indicated in it and those that were on the price tags. In case of obvious discrepancy it is necessary to address with the complaint to the seller. It is worthwhile to carefully compare the amount of the pierced goods with the actual. Buying a lot of units of some goods (cheese, yogurt), you can easily overpay for additional.


Music playing in supermarkets has a certain meaning. So, in November New Year’s tunes are circling around, reminding of the upcoming holiday and inspiring the idea of ​​preparing it in advance. It turns out that music helps supermarket workers even regulate the flow of people. An energetic melody makes buyers move faster. It is known that suitable music can directly affect the mood of a person, reduce the level of self-control, thereby increasing the likelihood of a rash purchase.


The subconsciousness of the buyer is affected by smells, too, what supermarkets are actively using. Some such establishments near the trade hall specially have bakeries. But the convenience of buyers here in the background. The smell of fresh bread, cinnamon and vanilla stimulates the desire to acquire something to quench the feeling of hunger. If you buy a roll, then it requires cheese, and sausage, and other snacks. The statistics even calculated that such aromatization can increase sales by 10-15%. The buyer ultimately spends 18% more time in the store.


Supermarkets are not casually obligingly offering trolley customers. It turns out that with them the volume of purchases is on average 20-30% higher than with a basket. The cart causes a desire to at least cover its bottom. So those who do not want to make rash purchases, it is worth abandoning the cart in favor of a much more mobile shopping cart. With her much to sort out with shopping will not work.

Secrets of supermarkets


Supermarket administrators know that the most profitable customers are children. They force parents to make unforeseen purchases. That’s why, when going to the store, it’s better to leave the kids at home. After all, it is so difficult for them to restrain their desires. As a result, or spending will be excessive, or the parents or the child will be spoiled.

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