Market morphology

The discovery of Av.

During the sale, the dress that you liked will be the only one that is not sold at all.

Consequence of Edam.

It’s easy to guess that when you finally agree about its sale, it will not fit you in size.

Opening of the feminist Donna.

If a product is marked as “specially designed for women,” it will be exactly the same as the model for men, but only twice as expensive.

Kroskap’s law on the importation of goods into stores.

If you do not need this and are not going to buy it, it will be everywhere, and in abundance.

The principle of the Sysmen.

The cost of the frame exceeds the cost of the work of art itself.


People who are heavily bargaining over the price of a painting can not say a word about the price requested by the frame manufacturer.

Reinhardt’s guide to museums.

Sculpture is the thing that you stumble upon when you turn to look at the picture.

Chiklinski law on retail sales.

If you want to take a leisurely stare at the exhibited goods, a whole swarm of sellers will swirl around you; if you want to make a purchase, you will not find a single seller.

The Butt principle for a grocery store.

Whatever product you look at, there will be someone’s pick-up truck in front of it.

Law of Walker.

Urgency is inversely proportional to value.

The Law of Gerhard.

Having run into what you like, you buy enough to last for the rest of your life. In the near future, this will be removed from production.

The Gluskina-Fagan rules.

1. The fact that a prosperous company has bought a firm is always announced the day after you sold all your shares of this company.

2. Time-tested investment strategies cease to work, as soon as you start investing your money in accordance with them.

3. The next tendency to increase stock prices begins to take shape in the stock market on the very day when you swore never to touch shares and other securities in your life.

4. The only practical advice on behavior in the market of risky securities will be those that you ignored.

Rule of Paulsen.

Apply for participation in the contest, and then remain on the mailing list of this sponsor until the end of your days.

Ginzburg principle for the Dow Jones Indesk.

Large one-day losses always exceed large one-day profits.

Marketing rules for Robbin.

1. Your market share is always lower than you think.

2. Summing up the goals of all competitors to win their market share always results in at least 150 percent.

3. The availability of the market does not guarantee the availability of the customer.

4. Beware of doubtful needs for which there is no real market.

5. Low price and long delivery time will always win a high price and short delivery time.

6. If the customer pays for lunch, then you have missed this order.

Marketing Laws by Fredericks.

1. Never listen to your own advertising.

2. Never let your own marketing lead you astray.

Third rule of retailers.

The customer is almost right.

The law of sales.

When stacking cheese in a mousetrap, always leave room for the mouse.

Say’s Law.

The proposal generates its own demand.

Pangier Advertising Principle.

No one buys half truth, but some will swallow a hundred percent lie.

The first rule of foreign sales.

Any foreign payments will be made at the lowest exchange rate possible.

The principle of service in the bank.

When finally it’s your turn, the cashier closes the window.


The “Refer to window No. …” sign indicates a window that is also closed.

Principle of linear accelerator.

The shorter the turn, the slower it moves.

Law of Liner.

If your turn is moving fast, then you are in the wrong queue.

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