(English jeans) – pants made of dense cotton fabric. Is there a clothing in our changing world that never goes out of fashion, equally suitable for a picnic and a visit to the restaurant, solid and comfortable, not surrendered its positions, despite the bans and anti-propaganda of the media? Many people answer this question without hesitation – yes, there are: jeans.

Indeed, since the XVIII century, it was jeans clothes – the most popular and popular. At the beginning of its existence, jeans were sewn for gold diggers, and, in accordance with the requests of customers, were made of strong canvas (used to create tents and awnings, which at that time was made by the world-famous Levi Strauss) and were supplemented by rivets on pockets (often bursting under the weight of gold).

The rivets were also on the fly (their purpose is not entirely clear – after all, the trousers were fastened on the back of the prospector). Later, extra rivets from pockets and pants were removed, the clasp moved to the usual place, the buttons were replaced with lightning – and the jeans began their triumphal march through the world (mainly thanks to hippies, rockers, bikers and Hollywood movies in which cowboys, sheriffs and the rest ” cool guys “sported in jeans).

So what is jeans – the clothes of freedom-loving youth or stylish, confident people? How to choose a really branded thing? What is the best combination of jeans? We will try to answer all these questions, incidentally debunking the most famous myths about jeans clothes. Jeans – universal clothing.

This is true, but all universality has its limits. Therefore, do not combine jeans with strict shoes (except – fashionable round-nosed), tie, denim shirt. And in any case, do not smooth the arrows on the jeans (so necessary on the other trousers), if they are not provided by the model and not smoothed by the factory method.

Short denim shorts, like a real cowboy, will adorn any man.

Unfortunately, this is not the case. If you really want to look like a real man, and not to remind an intelligent geologist-romantic in the hike, short jeans shorts leave the singer Sabrina, and for yourself make stylish shorts, knee length, high-quality expensive jeans.

Jeans – clothes for walking and trips to nature.

No, trousers of rough fabric with properly selected accessories, a woman can wear both at a party and in a restaurant. It is best to combine jeans with a tunic up to the middle of the thigh, top or blouse of chiffon and satin. It looks good also a short jacket with cut jeans, a long jacket with a narrowed waist in combination with thin belts and long jeans.

Jeans are not combined with high-heeled shoes.

This is not quite true if you are talking about exquisite jeans that are correctly selected along the length (heels should be closed, otherwise you will look ridiculous in excessively short trousers) and complemented with appropriate accessories (a small handbag with sequins or beads, a few gold bracelets or thick necklaces).


“Denim” – the name of the company that produces jeans.

Wrong opinion. Denim – the historical name of the fabric, from which traditional jeans are made. It is believed that it comes from the French words “serge de Nim”, meaning “twill from Nimes” (Nimes – cities in the south of France). Structurally denim is a twill weave fabric (the warp threads are intertwined with duck threads with the skipping of one, two, three threads), which can easily be identified from the wrong side by the diagonals emerging on the fabric. To achieve a certain color effect, only the warp thread is dyed in the denim, and the dyeing is superficial (therefore, fashionable “scrapes” appear during the operation or mechanical influences).

In Russia, jeans production was not mastered for ideological reasons.

This is not quite true.Attempts were made to create their own jeans, but it turned out that this is a rather complex production requiring a certain kind of fabric and dyes that the specialists in Russia could not reproduce (the only achievement in this area is a purple-ink color, less dense and not so resistant to abrasion). In addition, for the production of such a fabric, wide looms were needed, for sewing products – heavy sewing equipment, finishing equipment, etc. Therefore, attempts to create a qualitative analogue of jeans on their own have failed.

Brand jeans can only be blue and are sewn only from denim.

Indeed, the classic color of jeans – blue or blue, but nowadays the color range of fabrics has expanded. Many well-known firms produce black, purple, pink, orange jeans, etc., using not only classic denim, but also elastic stretch, velvet, corduroy, leather to create models.

American jeans are beyond competition.

This is not true – European firms such as Big Star, Diesel, Mustang, Rifle and Turkish firms Dallas, Cross, and Motor are actively competing with American manufacturers.

The most expensive jeans are couture.

Indeed, two of the three most expensive pairs of jeans in the world – from the haute couture series. But the third pair – a rarity of 120 years ago, purchased by Levi Strauss and Co for $ 46,500 – does not differ at all by the super-beauty and elegance of the finish.


Choosing jeans is not easy – there is a great risk of acquiring a fake.

Indeed, there are a lot of handicrafts. But even a common man, armed with certain knowledge, is able to distinguish the product of the company “Levis”, “Wrangler” and “Lee” from a Turkish or Chinese counterfeit. So, when buying jeans, your attention should be paid to the following features:
– The fittings (buttons, rivets, zippers) must be metal (in no way plastic!), The name of the company and the designation YKK are stamped on it, for example, LS – S.F (Levi Strauss and Co – San Francisco), other inscriptions are inadmissible. Almost all branded jeans use “zippers” with two locks (the exception is the classic jeans “Levis 501”, fastened with five buttons).
– Seams – without breaks and puffs, distortions, crooked lines. Best of all, if the rivets are in the crosshairs (but even the brand models have small deviations). Turning out the jeans inside out, you will see on the brand model a red thread laid along the edge of the side seam, and internal silk threads made by the yellow silk thread.

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