The history of the famous toy manufacturer dates back to the 1930s. The company was founded by Herman Fisher and Irving Price, who gave the name to their business project. Registered a company in the American city of East Aurora, which is near New York.
The first executive director was Price. His wife took an active part in the work of the enterprise, becoming an illustrator. It is worth noting the role of Hellen Schella in this undertaking. A woman has worked for many years in a toy store in New York, with a large and valuable experience.
In 1931, consumers saw the first 16 toys that were made of wood. The Great Depression was not the best time to start a new business, but enthusiasts were able to present samples of their products at the International Fair in New York. These were toys that depicted the characters of the book Margaret Price – Dr. Doodle and his grandmother, ducks in a cylinder and a tuxedo.
Creators originally intended to make such toys in which there would be an interesting design, a solid foundation and a reasonable price. So it all turned out, which is evidence of the popularity of toys in children. In 1950, Fisher-Price began to actively use plastics, becoming a pioneer among toy manufacturers.
Immediately 39 new models then appeared on the basis of new material. In 1960, Irving Price left his managerial position, the company itself in 1969 was sold to a major food producer, the Quaker Oats Company from Chicago. At the same time, the second founder, German Fischer, also left the post of president.
Only in 1991, the toy manufacturer was able to escape from the wing of the Quakers. One in a couple of years, “Fisher-Price” became part of a large brand Mattel Inc. This company in particular owns such famous brands as Barbie and Matchbox. The transition under the wing of the international giant allowed the products of the American manufacturer to enter foreign markets. Branches of Fisher-Price appeared in Europe, Asia, Latin America.
Today, Fisher-Price is one of the leaders for creating games and toys for children. Her creations have repeatedly received awards at various international competitions. In addition, the company’s website is among the top ten of those that are devoted to toys. During the existence of “Fisher-Price” was released more than 5 thousand different names of children’s products.