Tops in business are achieved with hard work, with the help of luck, or you can implement a non-standard and fresh idea, which will give the desired result. It’s not enough to think up something of your own, we need to find a place and time where to put the idea. Not all of them shoot out, but in Europe and the US there are a lot of interesting and unusual business projects, which, incidentally, did not require a large starting capital. To create your original business, you need to have an unobscured mindset that will not interfere with processing a risky and hopeless idea for others. But unusual types of entrepreneurship have their advantages – this is the low threshold of entry into business and the lack of competition in their niche. Let’s talk about the ten most original ideas of small business that were introduced abroad and try to assess the prospects of possible application in our country.
Socks by mail.
This project was implemented by Mami Lichti and Marcel Roth, his clients were entrepreneurs and managers of different levels. Businessmen decided that the idea of selling socks by mail could bring them success. According to unofficial data from 1999 to 2006, their company sent about 120,000 pairs of socks to 25 countries. The annual turnover of the enterprise is neither more nor less than 1.5 million dollars. It all began in 1994. Then the Swiss Lichti, who had already received a diploma by that time, worked in an advertising agency. One day he had a conversation with Japanese partners in the tea-room, where it was required to take off shoes on the basis of etiquette. To Shame’s shame, it turned out that he had holes in his socks, and also unpaired socks. He had to sit in an uncomfortable lotus position, so that partners and superiors would not see his shame. Within a month, the enterprising Swiss had formalized the idea, which later gave his business a start. He decided that socks can be sold on the Internet, by subscription. To implement the project his friend, Marcel Roth, connected, and the company “BlackSocks” (“Black socks”) was connected. Initially, it was not about choosing a color for accessories, you could buy only socks or socks of black color. Then a subscription was made out, and customers received socks using the mail in a gift box. People themselves chose the frequency of delivery – three, four or six times a year. Each set consisted of three pairs, and the annual fee was from 69 euros. Quite high price was due to high quality products – socks were produced in the north of Italy, while yarn of the highest quality was used. The described business idea is applicable, in principle, for any product. However, in our conditions it will be difficult to realize it, since mail can hardly deliver goods to the house, and it is unlikely that anyone will want to stand in lines to receive a parcel with several pairs of socks.
Sale of optimism.
Berto Jacobs and his brother John decided that a positive attitude toward life can also be sold. To do this, they created a clothing brand Life is good. Initially, in 1984, a logo with such a slogan was printed on 48 test shirts and clothes were sold in Boston directly from the van. After 45 minutes the party dispersed! The brothers realized that suggesting optimism to people can become the key to wealth. Today the products of the brand Life is good are sold only in the USA at 4,500 trade outlets, it can be found in 27 countries. The number of branded stores reaches hundreds. In the range of today, many product groups, ranging from costume jewelry and headwear, ending with bedding for dogs. The company’s profit only in 2007 was “optimistic” $ 100 million. In our country, you will hardly be able to earn serious money for such slogans. Firstly, they are used quite a lot in existing advertising companies, and secondly, the majority of consumers are under the pressure of domestic and political realities to discard them and simply enjoy life.
The name of the founder of the company remained unknown, and the sum of NewYourKey incomes is unclear. This New York office has organized its business not so long ago, for a small annual fee in a secure camera, copies of customer keys are kept, which can be delivered to them within an hour regardless of their location and time of day. To provide additional security from customers requires a photo, name and password, this will prevent intruders from getting to the keys. Experts appreciate the positive organization of such business with us, because the keys are often lost, and the opening of the apartment by licensed professionals is quite expensive. It is only necessary to secure the license and support of law enforcement agencies.
The company’s turnover of Kerry Killing reaches one and a half million dollars a year, the owner of the business prepares to launch her own franchise program. The company “A woman’s touch” (“Women’s Touch”) carries out a range of orders. This is not only paint and plaster, but also locksmith, carpentry, electrical work. The peculiarity of the company’s work is the fact that the order is carried out exclusively by women, highly qualified, courteous and reliable. Once Kerry Killing worked in an investment bank, where she once realized that a female team working in the male field of activity would stand out prominently, and was simply doomed to success. The founders reasonably decided that many female clients feel comfortable trusting the repair for the fairer sex. In the evidence – enthusiastic feedback on the effective work, purity and punctuality of employees. “A woman’s touch” offers services not only for the repair of buildings, but also for their construction, starting with the preparation of the project and its approval, ending with communications and decorative finishing. Even care about the delivery of the necessary materials falls on the female shoulders. However, on the company’s website in the information about the team there are two men-an accountant and a builder. And the co-owner of the company is also a man. It is hardly possible that such an idea could arise among us, it is not surprising that America became its Motherland, where much attention is paid to emancipation. Our women do not need to prove anything, and some types of work still require physical strength.
Filling of players.
When one of the acquaintances contacted Kathry Kane and asked her to fill the memory of her iPod for $ 500 by digitizing the collection of CDs, she realized that this could be her business idea. Soon there were two more willing, and the starting capital was drawn up. Soon, Catherine was able to publish her quotations of $ 1.75 for each digitized disk and $ 1.5 if the number of those from the customer exceeded 50. Today, the profits of HungryPod have already exceeded $ 100,000. With the growth of the number of digital media, this idea, perhaps, will get accustomed to us. Of course, the cost of the service should be noticeably lower, and it should be clarified whether the copying of disks will be interpreted as a prohibited reproduction of licensed products by law. Coach at home.
America is full of obese people, who are just too lazy to go to the gym, some are tortured by complexes or do not have enough time for this. Lauren Loper from Georgia launched her unique project “Your mobile gym”, the goal of which was the opportunity for lazy people or busy women to still go in for sports. The clients only need to make one call and a professional trainer, too, by the way, the woman will come straight to the house and will conduct the training individually. In specially equipped buses, the company has all the necessary sports equipment, and it is there that it is proposed to conduct classes. The idea of calling an instructor at home is also embodied in our country, especially since many country houses are already equipped with their gym and swimming pool.A competent specialist would be able to organize training without simulators, so that transportation of equipment could be refused.
Mobile Feng Shui.
Paul Darby’s business delighted fans of Feng Shui around the world. They launched the phoneshui website, which combined 38 million people with mobile phones and ancient Chinese teachings. On the portal you can learn how to get positive energy with the help of mobile and its fengshuizatsii. Darby claims that even personal phone settings can affect the energy of the owner, telling about it a lot. Visitors are encouraged to improve the influx of positive energy by making appropriate settings in the phone. According to Paul, he is the “ambassador of the world”, making the life of the phone owners more harmonious. Some mobile sellers have joined the process, supporting the resource. It’s unlikely that such a thing would be possible in our country, the popularity of feng shui goes down, users are looking for the possibility of additional savings on communication services, although the “mobile horoscope” services are still in demand. Doctor on the Internet.
This service was introduced by Jay Parkinson for those who want to save on their health. Medical services in the States are quite expensive, here is a Brooklyn physician and decided to use modern technology to communicate with patients. The office as such does not have it, the doctor advises by e-mail or via videoconferencing. A 31-year-old doctor can come to the patient’s home or work only if absolutely necessary. Virtual doctor services cost $ 500 per year, the fee provides regular consultations on the Internet and two visits to the patient. And it turned out that in the arsenal of the doctor not only medical instruments, but also a laptop with an iPhone. However, our doctors say that it is hardly possible to count on remote qualified assistance. The patient risks in case of a serious illness in time to not reveal it, while continuing to drink tea with raspberries. Lazy or advanced patients are also with us, is there only a doctor who agrees to take on additional responsibility?
The dynasty of the Stinis closely cooperates with both large corporations (Kodak, Budweiser) and private clients. Net income of Skytypers in 2005 was almost $ 3 million. Business is built on the fact that planes draw in the sky the whole advertising messages. In this case, special devices are used that release streams of steam, which form letters. Each of them in height is not less than 400 meters. To withdraw one character takes only 4 seconds, the company’s leaders claim that the giant inscription will be seen by 2 million people. Stinis Air Service operates only 7 months a year and is based in the east of the United States. The price of the service is not fixed, the inscription in 20-25 characters costs not less than 2.5 thousand dollars. It is hardly possible for us to earn millions on such advertising, especially in many places flights over the city are completely prohibited. And not always the customer is ready to use such non-standard methods to promote his product.
Sale of pixels.
British student Alex Tew unexpectedly became a millionaire, after he created his milliondollarhomepage.com website, which quickly became popular, and began selling pixels to advertisers. The price per point was only 1 dollar, in 2006 the young man opened a new resource Pixelotto with the same purpose. However, now the price of a pixel has already been twice that. Most of the site while bought the site lastminute.com, paid for it 20 thousand dollars. The resource visitors themselves have the opportunity to earn money by participating in the lottery. For this you need to register on the site and click on 10 advertisements a day. The author promises that after the full sale of all points, a prize of one million dollars will be drawn, which will be given to the most active and lucky visitor.This idea is valuable in that it attracted a large number of people with little advertising costs. However, can our advertisers seriously take the opportunity to glorify themselves for a meager price? In addition, not everyone understands the possibilities of advertising on the Internet, and the network coverage in our country is not the same as in Europe and the US.