Stores are designed for people to buy goods there. Any owner dreams that people would come to his place again and again. They are attracted by a convenient location and parking lot, others are lured by low prices, promotions and discounts, and still others simply make stores so that they are remembered, and there they want to return again and again.
To help the last come the designers who turn the usual point of sale into a real palace, an unusual boudoir or a secret bunker. It is difficult to say how directly this affects sales, but the image of the institution certainly soars to the skies against the background of gray competitors. The most unusual shops write far beyond their country. Shop Camper, Granada, Spain.
This shoe brand is known for cooperating with a wide variety of designers. The Spaniards do not hesitate to invite not only celebrities, but also beginners. This allows you to make each new store different from the previous ones. And each opening becomes an event, which is discussed by the press and the public. In a similar vein, a new Camper store is made in Spain’s Granada. The space itself is not very large in size, only 48 square meters. But this tightness was not afraid to change Joaquin Torres and Rafael Yamasarez from the studio A-cero. They were able to create a really dynamic, spectacular and catchy interior. At the same time, the project needed only two types of paint – white and red. Also, materials with varying degrees of flexibility were used: vinyl, wood, glass and dyed aluminum. But the main thing in the store was not the color of the surfaces or their material, but the shape. They are streamlined and organic here. All the shelves, benches and counters are combined into one common sculptural composition. And although this design required space, it was not just able to fit in a small room, but there was even a little room for a warehouse and utility room.
Kelly Wearstler Boutique, Los Angeles, USA.
One of the best interior designers is Kelly Westler. Not so long ago, the woman launched her own line of clothing, accessories and jewelry. Kelly opens boutiques in which objects of different purposes and different price categories are mixed. And why not for your own stores to show the talents of the designer and designer? The first boutique Westler was opened on Melrose Avenue in Los Angeles. The store has a lot of old mirrors, shiny metal and applied directly to the marble active drawings. The store was literally populated with arms, legs, torsos and human figures made of plaster, stone, wood, brass and terracotta. All this serves both mannequins and holders for smart clutch, decorating the institution. All the details of the interior are invisibly talking about, on whose merit they are here. And outside, you can also see the corporate design style. The oval entrance is decorated with a shiny ball of brass, and the door handle is decorated with large semiprecious stones. Interior inner insanity as if tries to escape through narrow storefronts. Flagship store Coach, Tokyo, Japan.
Originally, the American company Coach, selling leather, exhibited its goods on wooden, almost library shelves. But for half a century of existence of the company, its range has grown significantly. Now the stores sell jewelry, swimsuits and sunglasses. However, the old idea was not thrown away. It was decided to resurrect the multinational team of architects from the New York Office of the OMA. It was decided in the new boutique Coach on the Omotesando shopping street in Tokyo to turn again to the idea of a systemized shelves. The architects turned the facade into one large display case, made up of 210 glass sections-boxes in the form of a Christmas tree. As a result, you can look straight from the street to the entire assortment of the store, because every product here has its own separate cell.And if you look at the showcase from the inside, then the facade becomes an active background for those goods that are located in the very trading floor. Yes, and numerous Tokyo passers-by become as if part of a common space. The authors describe their project with two eloquent words – magic and logic.
Bambini kids, Vienna, Austria.
Who said that fashion is only for adults? For a long time now there were shops with appropriate clothes and for children. In one of them, in Vienna, designer Denis Kozutich worked. He used his memories of children’s fairy tales, starting with the classic black and white “The Wizard of Oz” and ending with the fantastic utopias of Jules Verne. Such thoughts led the designer to create an unusual world, but not just romantic, but even something frightening. Nevertheless, this situation is admirable. The store did not have a place for traditional children’s things and even the main color chosen here is gray in its different shades, and not present in children’s institutions is usually blue or pink. And on the floor and walls there was a riot of fantastic colors. They differ from each other in both saturation and size. So, pale flowers are located on the carpet, and the brightest, but small ones – on the wallpaper. And the feeling of a fairy tale is supplemented by truly surreal objects. This and the sofas in the form of bananas, plums, lemon and strawberries, stucco molding with unnaturally large pears, mushrooms and sweets. Among such a splash of fantasy, adults inevitably feel like children. And children, however, manage to feel slightly older, because they were taken very seriously here. Shop Paul Smith, London, UK.
It is not a secret for Sir Paul Smith’s passion for vintage furniture and original interiors. The designer is known for personally visiting flea markets and finding original things there. The best of them are honored to decorate then shops around the world. But really unique things fall into the firm’s interior store, located in the London Mayfair. In September 2013, he found a second life. Now you can buy not only colorful wallpaper in stripes, but also chairs in the firm upholstery. It was not without male and female clothing lines from the designer. But the most important thing here is that the interior of the store embodies the modern English taste. There are full of eccentrics, everything alive, unexpected and even slightly insane. For example, the staircase is painted in cobalt blue and is decorated with pink stripes. Passage between the halls became bright green, the wall in the department of women’s shoes was covered with 30 thousand dominoes. Even the appearance of the establishment just screams, then Paul Smith worked there. For the facade panels and balustrade along the second floor are made of cast iron, the drawing for them was personally created by the maestro himself. Concept Store Nevsky, St. Petersburg, Russia.
The new format of shopping has also penetrated into Russia. It also became unusual to equip spaces. The pioneer was the old by the Russian standards Babochka company from St. Petersburg. In its squares are located not only a multi-brand clothing store, but also a couple of boutiques – Chanel and Fendi. In addition, there are shops of books, flowers, gadgets, music systems, and even an exhibition hall. The hostess of the company decided to apply exhibition principles for space, and not trade. The project was carried out by the Moscow architect and designer Boris Bernakoni. So the banal trading hall turned into a real gallery of contemporary art. And it seems that she found a haven in a converted warehouse or shop. This is indicated by concrete walls, exposed communications, suspended under the ceiling spotlights, as well as glass, metal and a scoreboard with a running line mounted directly into the ladder pendants. Adds a similarity to the art gallery with the establishment of goods. They lie, as if in a museum, and not in a store. Flagship store MCQ, London, United Kingdom.
English designer David Collins died in the summer of 2013. During his lifetime, he was famous for the master of modern luxury, knowing how to present it simultaneously and balanced, and expansive. One of his last works was the concept of MCQ line shops, which was developed jointly with Sarah Burton, the successor to Alexander McQueen. In the design of the store designers with might and main used the idea of contrast. So, bare concrete with traces of formwork is contrasted immediately with a luxurious flock-velvet and a fluffy light gray coating on the floor. Into the eyes are deliberately thrown bearing steel columns with polished stainless rivets. On the floor is a rough tree, thoroughly smoked and with traces of lime etching. But the details of it are artfully carved by hand, some parts of the walls are also covered with Japanese varnish. And all this deliberate brutality, strange, as for a boudoir, is also supplemented with futuristic high-tech pieces. For example, there is a mirror with which you can communicate and which will offer a visitor to virtually try on a collection. Then you can make your photo in a new outfit and send it to an email or social network. Convenient, is not it?
Concept store HIT Gallery, Hong Kong.
Interestingly, 30 out of 50 multibrand boutiques of the Italian HIT Gallery operate in Asia. Not so long ago the network had its own creative genius. He became a graduate of the Italian design and architectural school Fabio Novembre. And although he studied very diligently, he treats classical traditions at all without veneration. This is especially noticeable in the concept of his boutique HIT Gallery. The description of it seems quite traditional – a clear and symmetrical space, a suite of five arches, a classic black and white floor and the only dominant color. Only here there is not a traditional chess cage, but a broad herringbone of marble of two colors. Arches are reminiscent of the courtyards of medieval Italy, only their proportions are different. But their repeatability on such a small area gives unrealistic feelings. And the color here is also strange – some complex mixture of green and blue. And in the center of the space are two large shelves in the form of huge busts of man. They stand facing each other. And it’s not clear if they have more attitude to archeology, or to fantasy, like the Egyptian sphinxes. Boutique of vintage clothing with a bar Oldich Dress & Drink, Moscow, Russia.
This metropolitan store will like the real anglophiles. No, do not look here for British flags and images of attractions. It’s just that there is a rather eccentric interior that is peculiar to that great power. The hostess, Masha Hayworth, called for help from designer David Carter and with his help created in his boutique unusual, even by the standards of Moscow, a mixture. Here the high cost and simplicity were combined, Victorianism and contemporary art adjoin, naive philistine canaries in cages and serious gilded crucifixes, in the gothic black walls adjoin the kitsch decor with a romantic touch. In the boutique, there was a place for both standing antiques, and shabby old rubbish. And all this strange vinaigrette is flavored with classic English humor. Here, for example, an effigy of a rabbit in panties is embraced by a mannequin, and on the toilet wallpaper depicts erotic scenes in a pastoral style. The ladder in the boutique is painted in an impenetrable black color and pasted with old magazine articles. So, hitting here, immediately remember those very true London shopping streets and institutions, which will not forget the shopaholic who visited it.
Boutique Chanel, Avenue Montaigne, Paris, France.
Architect Peter Marino became famous as a master of creating luxury shops. Visitors come here not so much for shopping, as for a spectacle, as a museum. Peter Marino has been transforming Chanel boutiques around the world for a long time already. Particularly successful was his work on the Avenue Montaigne. The local boutique is not even a museum, but a theater.In each room there is a rare antiques and specially ordered by the company Chanel objects of contemporary art. Near the armchair of Louis XVI and the ancient fireplace portal, the monumental sculpture of Murano glass Collier d’or blan from the artist Jean-Michel Otoniel looks great. In it he sang the famous pearl necklaces of the great Mademoiselle. In this boutique everything is so majestic that it’s just breathtaking. In the very center there is a high two-light space. On all sides there is lighting from the chic chandelier Goossens of rock crystal. In the walls, there are insets of the same material. The furniture is made of bronze, as is the finish of the doors. Used in abundance of white and black marble, as well as black polished granite. On the floor are luxurious carpets with a long nap. But the most striking is the abundance of gilding, which is everywhere – and on the doors, on furniture, on rails, on shelves and on walls. Golden threads were interwoven, even in the corporate tweed from Chanel. As a result, the visitor does not leave the feeling that he most likely got into the opera, and not into a boutique.