Steve Jobs



Businessmen are usually not as famous as show business figures. No wonder they say that money likes silence. However, Steve Jobs was a real star, whose performances always attracted attention. The status of this person can be compared to some rock star. The life of this man was so interesting that it was always surrounded by gossip. There was a place in it for dizzying ups and downs. After the death of Steve Jobs in October 2011, the world began to rethink his life and deeds.

This man was extremely difficult, many did not like him. But it is difficult to overestimate his contribution to the development of technologies of the modern world. And although Steve Jobs kept his private life in secret, thanks to his biography, which was published after his death, we learned a lot about him. Nevertheless, even close friends can not say that they knew Jobs well. His life was surrounded by myths, legends and gossip. Is not it time to get rid of some of them? Steve Jobs received a salary of one dollar.

It is believed that when Steve Jobs returned to running Apple in 1997, he immediately set himself a salary of one dollar. This salary was maintained until the moment the manager’s departure from office in 2011. This beautiful legend was replicated by journalists. But was Jobs’s income really so small that this money was not enough even for the purchase of music in iTunes? In fact, the company preferred another way of motivating its top managers. They were entitled to incentive payments and shareholdings. In big business, this is generally a fairly common approach. Thus, the CEO of the wholesale supermarket chain and its founder John Mackey, like Google CEO Eric Schmidt, also had salaries of one dollar in 2008. In fact, everyone understands that Steve Jobs’s earnings were clearly high. For example, for records in the sale of computers in 2000, Apple awarded its leader with a private airplane. But the liner cost as much as $ 88 million. By April 2011, Jobs owned 5.6 million shares of the company. This allowed the manager to take 136 place in the list of the richest people in the world, compiled by Forbes magazine in 2010.


Steve Jobs car Mercedes-Benz SL55 AMG had no numbers than it violated the law.

Steve Jobs was a rather stubborn and extravagant person. He believed that his car does not need numbers. And there are at least three explanations for this behavior. First, the wealth of the company’s founder could allow him to pay any number of fines. Another version says that Jobs closely friends with the authorities of California, who turned a blind eye to this violation of road rules and the lack of registration. In fact, history has a simple explanation. Jobs found a loophole in the laws of the state. It turns out that article 4456 states that the owner of the car is obliged to register the car within six months after the purchase. Steve Jobs signed a contract with the leasing company, according to which every six months received a new silver Mercedes SL55 AMG. The company sold the previous car. Many people wanted to buy the machine that Jobs used. But some researchers believe that this whole story is a myth that works for the image of Jobs, and hence his entire company, even after the death of the manager himself. The fact is that the famous Mercedes-Benz SL55 AMG in 2008 ceased to produce, replaced by the Mercedes-Benz SL63 AMG. Logically, after 2009, Jobs had to change the car for another. In the summer of 2010, photos of Mercedes-Benz SL55 AMG appeared on the Internet. This machine, as claimed, also belonged to Jobs. Her mileage was more than 21 thousand miles.

Steve Jobs had a constant casual wear – jeans and a black turtleneck.

Almost always, Steve Jobs appeared in such clothes. But he did not name the reasons for this choice. Looked such clothes comfortable.Perhaps at work Jobs wants to feel comfortable? According to another version, in view of his employment, he simply saved time for choosing and changing clothes. There are assumptions that by his appearance Jobs showed the use of creativity in other spheres. Perhaps the manager demonstrated his love for simple and effective things. But it would be misleading to think that Jobs always wore only jeans with turtlenecks. When it was necessary, he easily changed the style. So, in 2001 at the MacWorld exhibition in Tokyo, Jobs appeared in a suit, and at the awards ceremony he wore a tuxedo. Sometimes at work he was seen wearing a white T-shirt and a black waistcoat. They said that Jobs had a white turtleneck.

In his time, Steve Jobs vowed not to return to Japan.

This story did not come from scratch. In 2010, the leader of Apple rested in Japan, in Kyoto. Finishing his vacation, he went to the airport to get in his private plane and go home. However, during security inspection, the security service prohibited Jobs from landing on his own plane. The fact is that the billionaire acquired the throwing asterisks of ninjas while on vacation. Jobs decided to take this weapon with him as a souvenir. They say that angered by the refusal of the guards to miss him, the businessman said that he would never come to Japan again. But this story turned out to be a myth. Representatives of the host country said that there had been no such a story. Jobs liked Jobs, and he hoped to visit this country in the near future.

Steve Jobs constantly intimidated his employees without reason.

It is believed that Steve Jobs was a real perfectionist who paid attention to even the smallest details. What seemed unimportant to an ordinary engineer, it might seem very important to him. And more than once because of trivialities, as employees considered, Jobs stopped all work. At the same time he did not hesitate to express his opinion. Those who gave the result, Jobs praised. At the same time distinguished himself the next day could be punished for a miss. Workers who worked with Jobs said that they had presented their best creations to him, but that did not satisfy all that. CEO was rude, sometimes to test the skills of his employees, he chose an aggressive approach. If people could defend their point of view, then Jobs listened to them. If they were quietly silent, the boss dismissed them. Sharp criticism was considered to be an excellent tool for motivation and productivity. And although this approach did not appeal to others, he gave the result. The actions of the manager are contrary to everything that is usually written in the management of personnel. Nevertheless, Apple managed to become a prosperous company selling the best gadgets. And although Jobs had a reputation as a demanding and tough manager, he managed to earn more and dedication, admiration for his employees. They just got used to it, having adopted the rules of “game”. Steve Jobs did not like his employees.

Some publications wrote that the company’s employees were afraid to meet their boss. After all, he could always ask a few questions, firing a specialist if the answer is not satisfactory. But for the idea that he liked, Jobs could “reward” the employee with work on weekends or together holidays. In fact, Apple has picked up a team that was ready to work literally day and night. Many refused their weekends or holidays to work with Jobs. This state of affairs was not liked by everyone. But these people in the company did not stay long. The boss himself asked such subordinates what they do here, if they are not ready to devote themselves to creating the best products. Here it is not worth talking about aversion to people. Simply, Jobs wanted to see next to him the same enthusiasts, for whom money goes to the background. The businessman was not only very open, but also very demanding. It always seemed that in it the two halves fought each other.

Jobs stole the idea of ​​a mouse from Xerox.

Computer mouse was invented by Xerox. Once in 1979, Steve Jobs showed this ridiculous expensive device, which, according to engineers, had no future. But he liked the idea. For several years, Apple worked to create a truly working device. A full-fledged mouse became the tool of the Macintosh computer in 1984. At that time, the analogue from Xerox was sold for several years. How could you steal an idea that everyone already knows about?

Steve Jobs in 1986 acquired the company Pixar.

The studio appeared in 1979, it was created by George Lucas. However, by the mid-1980s, he decided to get rid of a futile asset. It is believed that for 10 million dollars Pixar acquired Steve Jobs. However, not everything is so simple in this story. Rights to the company and its management remained with Ed Catmull and Elvi Ray Smith. Together with Jobs they formed the board of directors. In fact, he acted as an investor, having bought 70% of the company’s shares. Half of the amount spent went to the development of the company. Over the next few years, the company periodically remained without funds. Each time, Jobs invested his money, receiving in return shares. As a result, by 1991, he had invested $ 50 million, receiving a package of almost 100%. And only in 1995, Jobs became CEO of the company, buying out all the shares. It was then that he became a full owner.

Steve Jobs was co-founder of Pixar.

According to the company’s founding documents, its co-founders were Ed Catmull and Alvi Smith. Leaving LucasFilm, they took with them 38 more employees. But in Silicon Valley it is not practiced to call investors co-founders. The company was not invented by him.

Steve Jobs came up with a digital animation.

Ed and Alvi have been in contact with Disney since the mid-1970s, wanting to draw attention to new technologies. But beyond the issue of capital letters to the cartoons it did not go. Animators agreed with the Japanese about the release of the cartoon about the monkey, but then it turned out that the computer capacity does not allow the project to be executed. So by 1986, these ideas were in the air. Thanks to Moore’s law, it seemed that a breakthrough could be made with the help of computers. John Lasseter offered to start with short films. And this idea was successful, bringing the animator “Oscar” even before becoming CEO of the company in 1995. Two years, while the studio together with the company “Disney” was creating a “Toy Story”, Jobs was not involved in management. Becoming the head of the company, he immediately received the deafening success of the cartoon. And then Jobs skillfully ordered the result, selling Pixar for 7 billion dollars.

Jobs came up with the name of the company Pixar.

Actually, Alvi Ray Smith did this. The name came from the computer for creating images, which he named with Lauren Carpenter. At first the couple decided to choose a word that looks like a “laser”. The first version sounded like “pixer”. Carpenter, holding in his mind a loud word “radar”, suggested changing the “pixer” to “pixar.” The name was given to the computer when the studio was still part of LucasFilm. When a new company was being created, it was decided to choose a name that was already closely associated with the team. And Jobs had nothing to do with this decision.

Steve Jobs was run by Pixar.

We can assume that after the transaction in 1986, Jobs took control in his hands. In fact, the company was run by Ed Catmull. In his hands the company was from the very moment of its foundation. In 1985, Catmall was considered president and general manager, Elvi Smith – vice president and technical director. In July 1987, Jobs was mentioned as chairman of the board, under the president and general director in the person of Catmull. In 1988-1989, Jobs’s position in the documents was indicated as a director and principal shareholder.After the IPO, Steve and Ed actually shared the duties of the head of the studio, but Steve was busy with the sinking company Apple, so that all duties continued to perform Catmull.

Jobs’s investments saved Pixar.

Jobs did not pour thoughtlessly into a dying company. He sometimes economized hard. Despite Jobs’s investment, the only ones, by the way, Pixar failed. So the company, despite the injections of its main shareholder, was in trouble. And her company Disney, who agreed to make a big movie, saved her. And this idea did not belong to Jobs. He was generally interested in hardware capabilities, he did not know anything about animation. Pixar often remained without money, Jobs invested again and again, seeing the potential of the film business. But he would have sold the asset if someone was willing to repay the 50 million already spent by him.

Jobs did not do charity work.

Already after his death, it became known that Jobs, along with his family for 20 years, anonymously made donations. Yes, he was not such a big philanthropist as Bill Gates, but this fact emphasizes the greatness of personality.

Jobs came up with a personal computer.

This myth is constantly replicated in documentary films. In fact, the actual author of the idea was Gary Kildol. Even Intel did not think that its processors could be used at home. Kildol called his company Digital Research. Back in 1973, he demonstrated the first device of this kind that could be connected to a teletype. Steve Jobs did not invent a PC, he just popularized the idea himself, changing the whole world with his Apple I, II and Macintosh devices.

Steve Jobs came up with a graphical user interface.

The idea that the user worked with graphic elements, was invented in the company Xerox back in 1975. The Apple version was called Lisa and this computer appeared only in 1983. But Steve was removed from further development. Later, Jobs became interested in the Macintosh project, leading it. A whole research center in Palo Alto worked on the introduction of the GUI, former employees of Xerox were involved. The company improved the idea, the Macintosh became the first commercial computer to demonstrate all the features of the GUI.

Steve Jobs was a great designer.

Apple products are adored for their unrivaled design. After Job’s death it became known that Johnny Ive was not responsible for the design of the products. Just this person has always remained in the shadows. Jobs considered the proposed options, choosing the best of the best. His role was not to be a great designer, but to be a great leader.

Jobs came up with the idea that there could be applications on phones.

The glory of the pioneer in the field of mobile applications belongs to Apple iPhone. Today it is impossible to imagine our life without smartphones and without programs for them. In fact, long before the launch of the iPhone there was a TreoSmartphone (Palm), on which there were numerous applications. And even the popular game “Snake” on Nokia phones was also primitive, but an application.

Steve Jobs

Steve Jobs everywhere introduced innovation.

Jobs’ talent is the constant creation of innovative products. In fact, many of his creations created in Apple were not original. Jonathan Schwartz, the former head of Sun Microsystems, said that Jobs opposed public systems. The idea of ​​Mac Os X was borrowed from another operating system, NeXTStep, created in the company NeXT. The browser of the Safari browser, WebKit, was taken from the Konqueror program. Even in the iPod there is no unique font, it is taken from the public resource FreeType. Jobs was the best innovator of his time, but he was smart enough to draw inspiration from other products.


Steve Jobs came up with tablets.

Thanks to Steve Jobs, tablet computers broke into our lives. However, he made them popular, but did not at all create such a concept.Almost 10 years before the Apple iPad, Microsoft released its version of the tablet computer, which turned out to be a deafening failure for her. Back in 1968, one of the theorists of computer systems proposed the concept of Dynabook, which for the purposes of training was to combine a laptop, tablet and e-book. Unfortunately, this project never entered the market. In the same year Stanley Kubrick’s “Space Odyssey 2001” was released, in which one of the cosmonauts works with a device very much like modern tablet computers. And Steve Jobs created a really convenient device, proved its viability and taught the whole world to use a new class of devices.



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