Today, social networks have “captured” the whole world. Being on these sites is very interesting, because friends are getting much closer. Nevertheless, in the same Facebook there are several secrets of the work that will significantly facilitate the user’s work and help him become famous.
Working with EdgeRank.
Often people notice that out of several hundred of their friends in the news line there are data on only a few of them. And it’s not about the decreased activity of people. In the news feed there are two tabs – “Recent Updates” (there the content created by friends is published in chronological order) and “Popular News”. In the second tab, all content is filtered using a special EdgeRank algorithm. Those users whose rating in this system is high will be displayed in the popular news feed. That is why it is so important to consider this in detail.
After all, “Popular News” is the standard setting for Facebook. Thus, updating your page can be just invisible to friends. So how do you improve your rating? First of all, it is determined by the closeness of people. Commenting or looking through someone’s photo or pressing “I like” you increase your rating. At the same time, it is worthwhile to leave messages so that the user wants to respond. Then the level of intimacy will become even higher. The interaction of people is assessed differently in Facebook. Those actions that require greater user involvement are evaluated higher. For example, commenting on a photo is more difficult than simply looking at it. Therefore, it is worth publishing such content, which will cause a desire to comment on it, discuss it, or simply click on it. We must also take into account the urgency. Who wants to read about past uninteresting events? Only recently added objects have chances to take a place in the news line.
Create a poll.
Attract fans can be a simple way – create a poll. It is necessary to choose a relevant and acute topic. Then there will be more people wishing to vote and there will be an opportunity to discuss. Such activity on the page to increase its rating.
Add more photos and videos.
In the news feed, photos and videos are published as small images. Since time is small, you definitely want to click on them to view in more detail. So it’s worth publishing such content and be sure to provide it with such a comment so that the user wants to open a photo or video and share his opinion.
Actually, the links are not useless at all. They help to start communicating. After clicking on them, people tend to look at the next object. In this case, it is worth to abandon the temptation to advertise only your own site. Do not be afraid to advertise interesting content from third-party sources. In the same Twitter, users came to the conclusion that the more interesting content you show your friends, the higher your chances of getting interested in your information. Do not forget about the comments that will make a person open this link and leave a comment. That object, which will be interesting to all and receive comments, with a high probability will be displayed in the stream of Popular News. In addition, it will provide an opportunity to establish links with those users who leave comments.
Tracking the relevance.
In Facebook, the news feed is being updated just at an unprecedented rate. Therefore, if there are objects on the page that do not receive feedback, do not be afraid to forget about them and move on. If the object turned out to be interesting, but for some reason did not receive a response, but it’s worth trying to modify it and post it at another time.
Ask users to share.
If you are new to Facebook, do not be afraid to ask your friends to share objects or click the “I like” button. Any page in this social network takes time to develop and promote.In the power of the user to accelerate this process.
Publication of quotations of famous people.
This way of attracting attention is very effective and not very complicated. There are many books with aphorisms of famous personalities. It is only necessary to choose the most appropriate and appropriate and place on your page.
The problem of choice.
A good tool is to ask a question and ask users to help in choosing one of the two answers. For example, which is better – Windows or Mac? This can give rise to even a real discussion, which is only in the hands of the owner of the page.
End the sentence.
A good way to attract friends will be to end a sentence. It is advisable not to compete in erudition, but offer to negotiate some controversial proposal. Then there will be more responses.
Design of the main page.
It is believed that the growth of the group depends largely on the Welcome page. Several recommendations should be followed. The main thing is to make the user click “I like”. But after all, not all are equally literate and represent what it is and why. Some visitors are probably here for the first time and do not know the basics of working on Facebook. Therefore, it is worthwhile to highlight the button with an arrow or a large graphic element, so that it is clear exactly where to press it. You should also motivate your guests to do it: “Support us!”, “Vote for us!”, “Get a discount!”. It is worth making the page accessible not only to friends, but also to all visitors in general.