“Pepsi-Cola” or simply “Pepsi” is a famous non-alcoholic soft drink that is known all over the world. The brand is the main competitor for Coca-Cola, constantly overtaking, then yielding in terms of sales.
The history of the glorious brand began in 1893, when the pharmacist Caleb Bradham from New Bern, North Carolina, began to experiment on creating his own soft drink. The experiments were successful, and “Brad’s drink” appeared on the light. The first recipe included carbonated water, sugar, vanilla, butter and cola nuts. The author assured that his drink strengthens, amuses and improves digestion. Only here the creator of the drink did not like the chosen name, I wanted something more catchy and sonorous. As a result, on August 28, 1898, Brad Drink was renamed Pepsi-Cola. The name was born due to the name of the nuts, as well as whether pepsin, or dyspepsia, a disease of the stomach, which was allegedly treated with a drink.
June 16, 1903 was registered trademark “Pepsi-Cola”. By the time the drink became so popular that Bradham created his company. During the First World War, sugar prices rose. Because of this case, “Pepsi” went badly. In 1921 in America the sugar market collapsed, in 1923 Pepsi was declared bankrupt. Its assets were sold, and the company was nationalized. So there was the National Pepsi-Cola Company. And in 1931 another bankruptcy took place.
During the Great Depression of the 1930s, Pepsi was reborn and began to attack the positions of a stronger competitor, Coca-Cola. Now the company is moving back into private hands, its owner is Charlie Guth, president of Loft Inc. Returns to Pepsi and its old name. In the 30th, Pepsi Cola was offered at a price of 5 cents per 12 ounce bottle, as much as a 6 ounce bottle. Machines at that time took only coins in 5 cents, and Coca-Cola had somewhere to put a billion ready-made bottles in 6 ounces. It is not difficult to guess that during the years of total economy Pepsi came to its real success. And since 1939 the drink has become popular with children.
A new impetus for the development of the company was the Second World War. In 1941, a three-color crown appeared on bottles with a drink, thus the manufacturer made it clear that he supports American soldiers. “Pepsi” bypassed its closest competitors, “Dr. Pepper “and” Royal Crown “, becoming the second after the mighty” Coca Cola “. By the beginning of the 1950s, the sales of the two leaders varied 5-fold.
In 1961, Pepsi launched a campaign with the advertising campaign “Pepsi – for those who feel young”, and in 1964 the classic slogan “You are a Pepsi generation” was born. In 1972, a landmark event took place – the chairman of the Council of Ministers of the USSR Kosygin met with President PepsiCo Donald Kendall. The parties agreed on the supply of the drink to a socialist country. As a result, Pepsi became the first product officially supplied from the “rotting west”. In April 1973, the first batch of the drink arrived in the USSR, and in 1974 the construction of plants began in our country. The first appeared in Novorossiysk.
And in the mid-70’s “PepsiCo” launches a loud advertising campaign – “Pepsi challenges.” Participants were offered a blind choice of two drinks – Pepsi and Cola. With the score 3-2 the first won, which was announced in TV advertising. This played into the hands of the popularity of the brand. If in the 1960s the sales volume of Pepsi was 2.5 times lower than that of Coca-Cola, then in 1985 it was only 15%. In 1985, PepsiCo absorbed the brand “7UP”, becoming the largest producer of carbonated beverages in the world. In 1989, the authoritative magazine Fortune named PepsiCo the most respected company in the world.
To promote the brand, Pepsi constantly collaborates with world celebrities. The drink was advertised by the stars of cinema, sports, show business. You can mention the names of Pink, Beyonce, Lionel Mess, Tiger Woods, Madonna.Among Nikita Khrushchev’s star fans, in 1959 journalists were able to photograph him drinking “Pepsi”. But the most important legend for the brand was Michael Jackson. In 1984, shooting in the commercial for “Pepsi”, he even received burns from fireworks, which put the beginning of numerous operations on his face.
Today, PepsiCo has an annual turnover of 57 billion dollars and a net profit of 6 billion. The company employs about 300 thousand people. In America, the brand actively sponsors more energetic Democrats, while the main competitor, “Coca-Cola” sympathizes with the Republicans.