Thanks to aviation, a person was able to quickly move from one part of the planet to another. Aircraft – a comfortable, relatively safe, but not the cheapest form of transport. In the early 1990s, a new phenomenon began to spread in the air transportation market: low-cost companies. The very concept appeared in the US and implies low prices for airplane tickets. In this case, the carrier refuses the majority of traditional services in such cases. But the price can be several times less than that of competitors.
Today, low-costers are common in America and Europe, such a model operates in Ukraine. Yes, and Russia on its own trying to create a national loukoster, seeing the prospect in this. True, the first attempt with the company “Dobrolet” was not successful for a number of reasons. You can no doubt say that most of the passengers are waiting for the appearance of loukosterov in our market. True, not everyone understands the essence of such a proposal, and at the expense of what an attractive price is achieved. The myths about loukosterov we dethrone, while not forget about some interesting facts about them.
Low-costers work with conventional airports.
One of the main reasons for lowering the cost of loukosterov is the savings in services at airports. For this, carriers work with secondary airports. Such cooperation is beneficial to all – the low-costers get the opportunity to be serviced at a low price, and airports get the load. Here, passengers are given fewer services than usual. And the big cities are not very close. So, the low-costers use not the London Heathrow, but much less well-known Steaded and Gatwick, instead of the Milanese Malpensa and Linate – the neighboring Bergamo. True, many major airports have already created special terminals for loukosterov, there is it in Boryspil, the airport of Charles de Gaulle and Madrid Barajas. Savings in conventional airports are achieved by minimizing the time of registration, the early or late time of departure, the refusal of the bus to the aircraft. There are stories about how the low-costers literally saved small airports, at times increasing the flow of passengers.
Aircraft loukosterov have sufficiently large intervals between flights.
An important part of saving is the minimization of time on the ground. For example, Spanish Vueling makes 8 flights a day on the route Barcelona-Sevilla and 7 flights in the opposite direction. Obviously, the planes are turned into buses with wings. As soon as the passengers leave the saloon, the stewards are already beginning to vacuum the room, preparing for a new flight. Immediately loaded baggage and refueling tanks. The plane can spend on the ground literally half an hour and go back.
Low-costers do not comply with timetables.
In ordinary airlines, all risks of delays, together with associated costs, are included in the ticket price. The passenger does not even know how much of the cost the tickets are related to this article. But low-costers can not afford such luxury. They optimized the route scheme as much as possible, and the flight schedule is very tight. That’s why budget airlines try to get their flights on time. The best low-costers, optimizing their costs, show a maximum of 15 minutes of delay in sending 95% of their flights. As a result, each board can make up to 10 hours of flights per day, which is the norm for budget carriers.
Aircraft loukosterov old.
This myth is quite common, in fact, the fleet of air carriers is usually newer than that of large companies. At loukosterov the average age of planes is from 3 to 5 years. Often, larger companies purchase or leasing planes from budget companies. Some of them even earn money on this. And this approach to technology looks logical – new technology is cheaper to maintain, it is more economical, its downtime is minimized due to minor breakdowns. Savings on maintenance are one of the important items for lowering costs for low-costers.
Low-costers fly for long distances.
Among the loukosterov it will be difficult to find those who fly over long distances. Almost all such companies offer flights lasting from 1 to 3 hours. And it is easy to explain, because this segment of air transportation is the most interesting. Flights over long distances increase costs, forcing to introduce passenger services.
Low-costers often take up regional transport.
At short distances with loukosterov begins to compete rail transport. In 2008, between Barcelona and Madrid, up to 60 flights a day were made. And after the launch of the high-speed railway, the number of its passengers began to grow, at the expense of flights. As a result, today the trains run between the two largest cities of Spain at a speed of 300 km / h, and there are only 20 flights left. Regional transportation of low-costers is justified in the absence of a direct fast route between cities, or if there are natural obstacles. A vivid example are flights Moscow-Simferopol, which in the summer of 2014 enjoyed a frenzied popularity. It was extremely difficult to get from the capital to the Crimea by rail without adventures.
Low-costers use different aircraft.
Usually the carrier tries to use one type of aircraft. For example, the company Ryanair more than three hundred Boeing 737-800. Known in Eastern Europe, Wizzair has a more modest fleet of about 40 aircraft, but it’s all Airbus A320-200. The same type of 67 of the 71 Vueling aircraft, the remaining cars belong to the same family. Operating the same type of aircraft, the company can greatly save on spare parts. The crews are completely interchangeable. It is pertinent to note that all the listed aircraft models are medium-haul, which again debunks the myth of long-distance transport.
In the cabin of the usual seats.
The Loucosters rightly believe that if there is a demand for seats in the aircraft, then why not place more passengers in them? As a result, the rows of seats are compacted, they are as close to each other as possible. On the comfort of talking is not necessary – it is minimal. Usually there is no business class. Lucky for those who get places opposite emergency exits – then you can at least stretch your legs. Budget companies will also earn extra money, offering such a “bonus”. Seats are usually installed without the ability to tilt back, especially the passenger’s feet from behind and will not let it. There is also a pocket on the back for posting information about the behavior in flight – the sheet with it is simply glued on the chair. Life jackets are also located not under the seat, but on the luggage shelves. This helps to quickly clean the interior. Most often, tickets are offered without specifying places, passengers have to quickly land and occupy the best seats. And in this, too, there is a saving – minutes of downtime on earth also cost money. But the increased number of seats is justified by the fillability – a good loukoster is always provided by passengers.
Low-cost phones have simple tariffs.
One of the advantages of loukosterov is the tariff flexibility. For example, flights between cities can be carried out not every day, but in those, when the peak of traffic is usually observed. The number of flights can vary from time of year. The ticket price has a base and additional options. The first can vary from the time of purchase of the ticket. Bought a few months before departure, it will be the cheapest. So, preparing to go on a trip with the help of a loukoster, you need to carefully and in advance study all the options – you can save a lot.
Low-costers also have connecting flights.
Usually, airlines offer a transfer, with the luggage automatically transferred from the aircraft to the aircraft. If there are problems with the docking, the passenger will be sent on the next flight, and, if necessary, will be accommodated in the hotel. It is these costs that are included in the ticket price.But in the case of a loukoster, there can not be such flights – all problems in docking are shifted to the passenger. That’s why, when planning a transplant, it’s worth making a lot of time. Let the flights will be even one company, for being late, it does not bear responsibility.
Only students use loukoster.
This opinion is expressed by experts, contemptuous of budget carriers. In fact, in Europe, a lot of respectable people in suits, with laptops and cases fly by loukosterov. Businessmen know how to count money. The loukosterov has its obvious inconvenience – remote airports, departure time, uncomfortable seats. That’s just the price of all this crosses out. But with the help of loukosterov you can travel quickly and cheaply whole families across Europe.
Working steward on the plane loukostera simple.
To ensure the lowest tariffs, the company is built in the absolute idea of saving. This is reflected on their own staff. So, the stewards here not only fulfill their direct duties, but also clean the salon, register for the flight, and in-flight engage in direct sales. But this leads to phenomenal labor productivity – 115 people are needed to serve a million passengers. Aeroflot has a 5-fold increase, Transaero has 7 times. In winter, part of the flights are closed, staff are sent on leave at their own expense without the right to outsource employment. And when hiring hard rules – training courses, an employee is actually at his own expense, purchasing uniforms for himself and taking care of her.
Low-costers allocate a lot of money for advertising.
In terms of savings, low-costers try to minimize advertising expenses. Completely from it the refusal has not occurred, it is impossible to rely only on a national rumor or that the best advertising will be the prices. Companies prefer to use ambiguous methods, sometimes on the brink of a foul. But it allows you to loudly declare yourself using the minimum costs. Often carriers force airports to provide them with virtually free areas of facades and walls for advertising. Even with the airport’s name, cunning low-costers manage to arrange a small marketing trick. For example, Weuce airport is called Düsseldorf-Weeze, although 70 kilometers from here to Düsseldorf. From the airport Paris-Beauvais to the capital of France in general 80 kilometers. Often the company arranges advertising campaigns, promising low tariffs, without saying about the additional tariffs, mandatory in most cases. Loucoster Ryanair promises that the route from London to Brussels will be faster than the high-speed Eurostar trains. However, this only applies to the direct flight. But there is still a road from the airport to the city, which eventually takes longer than the entire train ride. Do not shun the company and directly humiliate their competitors, at the expense of shares and inscriptions on the sides of their aircraft. The company Ryanair generally perfectly understood that the scandal is the best advertisement. Provocative posters and statements turn into complaints and courts, but the name of the carrier is on everyone’s lips.
Low-costers earn only flights.
Carriers try to make money on everything that is possible. Companies usually have a large share of revenue in general is not related to the sale of tickets. Additional revenues account for up to 20% of the total. Of these, 10% – selling food, beverages and small jewelry, cosmetics, watches directly during the flight. 15% of additional revenues are provided by the Internet. Companies offer additional options when buying tickets – insurance, choice of location, place for luggage, transfer from the airport and back, rent of parking. And 75% of the additional income is the sale of aircraft. Air carrier purchases them from the manufacturer in large lots, receiving a discount for this. The same Ryanair from 1999 to 2013 acquired 348 new Boeing 737-800, and in 2013 signed a new contract for 175 aircraft, worth 14 billion dollars. The other part of the earnings “on the ground” is the passengers themselves.Those who could not register on the Internet, registration at the airport will cost a tidy sum. You have to pay passengers for luggage. The carrier offers only one place for small hand luggage, limiting the size and weight. Anything that does not fit into these options is paid extra.
Low-cost airlines do not provide for the refund of the ticket.
Most loukosterov not allow you to take the ticket. Usually even a simple change in the date or surname of a passenger can cost more than the ticket itself. But even with a non-return ticket you can get back some of the funds. Many low-costers in case of a passenger’s failure to appear at the airport, even if not immediately, will give the amount of the fee at the airport. Yes, and you can always choose a tariff plan, in which you can return the ticket. For this, you still have to pay, but what is not an option, if there is no confidence in the date of departure?
You can have a snack in the flight.
Lowcosters never feed their passengers for free. In fact, the passenger acquires a flight, and everything else is offered to him to buy. And with short flights, food is more fun than a physiological need. You can have a snack at home or at the airport. And although it is forbidden to take food with them on board, conductors usually turn a blind eye to a pack of cookies or dried fruits. Those who need to eat in flight, you can advise you to order food in advance on the carrier’s website – it will cost at least twice as cheap.
There is no entertainment in airplanes of loukosterov.
Modern liners provide a lot of opportunities to have fun. In the backs of the chairs are monitors, where you can watch a movie, play. Recently, and the low-costers began to offer such a service. But it will have to pay for it – for headphones and the content itself.