For fans who shop online, a special event is Black Friday. This event is prepared in advance, looking for the right product, collecting funds and calculating potential discounts. The tradition of sales and discounts on a certain day was born in the USA, but recently it began to spread all over the world.
Dates of such a campaign vary, traditionally it is Friday after Thanksgiving. At us sales during this period are spent basically on the Internet, and in retail trade of the discount usually minimum, if they are in general. And if in America there is a real pandemonium of customers on Black Friday, then it’s not so easy for us to use interesting overseas offers.
In addition, the actual issue remains the delivery of goods. Nevertheless, this shopaholic is not a hindrance. On this day, the eyes run away from interesting offers and discounts, why not try? However, inexperienced buyers are faced with the fact that making a really profitable purchase is not so easy. Many myths about Black Friday interfere with this.
Black Friday begins on Friday.
Despite the fact that the name of the holiday shopping speaks directly about the day of its beginning, the situation is not so unambiguous. Traditionally, Black Friday began after Thanksgiving, but more recently it’s time for sales to begin right on this holiday. Some stores start the stock even earlier. As a result, the best proposals can end before the onset of Black Friday itself. And sometimes between the start of the action and Christmas can be a short time. In 2014 – only 26 days. Retailers are beginning sales in late October, to the maximum benefit of closing the hot season.
The stores have large stocks of promotional products.
Customers are always interested in the goods with the maximum discount. In fact, most often it’s budget products, which on Black Friday allows you to create a buzz and attract customers to stores. Usually, retailers can not afford to sell many goods at a discount, their number is limited. So they will get only the most insistent buyer. But some stores have found a way out of this situation – they offer a considerable guaranteed number of promotional products, which can not but be liked by buyers.
Special items can be purchased only in stores.
Usually special products are advertised so that they can be purchased only in retail trade. But the competition here has become so tight that the best offers are increasingly coming across the Internet. Recently, up to 70% of the assortment of retail stores could be purchased online, while prices were the same, or even less. And the competition even on the Internet remains very high. So sellers are looking for new forms of sites and attracting customers.
Shopping on Black Friday is a risky event.
It seems that going to the store at this time turns into an extreme adventure. Television frightens the spectacle of fights and crowds of aggressively minded buyers. Fortunately for most people, they will not have to face it. Aggressive and embittered people will always be, but on Black Friday they are no more than usual. And the stores themselves keep order. They do not want their reputation damaged. It is more likely that crowds will wander in stores, and on the shelves a disorder is organized, than there will be a real fight.
On Black Friday, stores make the best deals of the year.
This time deserved is considered the best for a shopping trip, but not all products will be profitable to purchase. Winter clothing is unlikely to be sold at large discounts, it will be cheaper in a few weeks, at the end of the season. Yes, and most other goods prices will remain at an average level. So for the purchase of a really profitable commodity it will have to be found first.It is best to prepare for this in advance – write out the average monthly prices for the goods of interest to understand its real value.
The biggest discount on Black Friday.
Some trading giants can offer huge discounts, which is a horror for retail stores. As a result, they can not compete with the same Amazon. The battle for the buyer is conducted on the margins of online stores of such companies as Best Buy or Home Depot. In some cases, in ordinary stores, you simply can not find such discounts as on the Internet.
The best offers of Black Friday are known in advance.
Preparing for sales, stores usually make a list of goods, about discounts for which no one is informed in advance. Shops even follow the competitors and their promotional offers. That is why the price reduction is announced at the last moment, so that other stores do not have time to prepare the best option. The buyer also has to study the current discounts and stocks in the midst of hot time, as they can change quickly.
There are no discounts on luxury items and designer items on this day.
Black Friday usually sells a large number of cheap items. It seems that this is usually all this is limited. But lately and shops with expensive elite products began to take part in sales of Black Friday. And this experience was successful, so it is necessary to constantly expect discounts from designers at this time.
Bought on Black Friday the goods can always be returned.
Shops make good discounts, but for this they tighten their policy of returning the goods purchased at sales. It becomes quite difficult for buyers to return what they for some reason suddenly lost their appreciation. Some sellers refuse to accept the goods, even if the customer presents a receipt for purchase.
Black Friday’s participants risk missing Cyber Monday.
Black Friday turns into a big waste, it seems that on Cyber Monday, the wallet is no longer enough. But in fact this day stores make good discounts on electronics. But experience shows that Cyber Monday also causes excitement. The best deals with the biggest discounts were on Monday. So this day has already become for shopaholics no less important than Black Friday. It can not be missed at all.
There is no risk of paying a card on the Internet.
Buying a product seems simple, when you can select an item in the online store and immediately pay it with a credit card. In fact, the only guaranteed way to protect your personal information and funds during the festive excitement is buying for cash. But this is not done by far, so the best thing to do is to approach the issue of purchases with the utmost care. Pay them better with a credit card, not with a debit card. Any conscious Internet buyer should regularly update their passwords and monitor the account status in order to prevent extraneous transactions. At the slightest sign of fraud, you must urgently apply to the bank.
The product with the highest discount has the lowest quality.
Usually, they sell a stale goods at a high discount or low-quality things that are out of fashion. This applies to DVDs, obsolete electronics, unfashionable clothes. But this trend is gradually changing. The fact is that even without that cheap technology can no longer be sold cheaper. To make such a product attractive, sellers begin to improve its characteristics. For example, a laptop can get a more powerful configuration, the TV may have branded components. In any case, for the buyer this is beneficial, as the efficiency of the funds spent increases.