April 1 is not only the Day of Laughter, on this day the company Apple was born. One can argue about its place in the modern IT-business, but it is absolutely certain that no company has caused so many conflicting reviews about its work. As a result, Apple today is not just a company, for many it’s culture and lifestyle, social status. And the fans of the company more than some pop stars. True, the number of envious persons and critics is also great.
However, the celebrity of the company is based not only on its outstanding products. Here skillfully create an atmosphere of intrigue and mystery. This gives rise to a huge wave of rumors, assumptions and fantasies, which are full of Internet. Is the company preparing a new phone? News tapes are full of information about this – here are the alleged pictures, here is a possible specification. In reality, Apple surprises again! Known facts relate to the history of the company, and even then, are so interesting that it is worth talking about them.
History of the logo.
The company’s current logo depicting an apple bitten is known to almost everyone. Nevertheless, the most famous emblem of the company is a multi-colored apple. Today, this image is considered to be a vintage retro-symbol of Apple. But the official logo was still not it. The very first version portrayed Sir Isaac Newton, sitting under the apple tree. In this uncomplicated way, a legend was made about the discovery of the law of universal gravitation by the great scientist. This logo was painted by Ronald Wayne, one of the three founders of Apple. True, unlike his friends, Wayne is not well known to the broad masses. At one time, he sold his stake to Steve Jobs and Steve Wozniak for only $ 800, and today they would have cost 22 billion dollars! The company used the logo with the image of Newton not for long. The drawing was very detailed and in a condensed form it looked unpresentable on the company’s products. As a result, in 1976 a new logo appeared. The most famous rainbow apple was created by Rob Janof. The emblem remained unchanged until 1998, until it was replaced by its one-color version.
In order to raise money for the production of his first Apple I computer, Steve Wozniak was forced to sell his Hewlett-Packard 65 engineering calculator. At that time, the young enthusiast worked for Hewlett-Packard. Today, such a story can seem ridiculous to us – what can you gain from the sale of a calculator, albeit unusual? But at that time such a machine was worth as much as today’s laptop, and the model HP-65 generally became famous, as the most miniature programmable computer. As a result, a worn-out copy managed to save as much as 500 dollars. Quite good, given the fact that the new calculator costs $ 795. Today this subject is probably history. If the buyer put such a calculator on EBay, you could earn a lot of money! But Steve Jobs did not stay aside – to collect money for the purchase of parts for the first order of Apple I, he was forced to sell his Volkswagen van.
The price of the first computer company, Apple I, was 666 dollars and 66 cents. Since then, it seems, the company’s price policy has always been sharply criticized. After all, the high price for Apple products has developed historically. For example, if you take into account inflation and recalculate the cost of the first computer at today’s prices, then it would cost more than current models of the MacBook Air and even the 17-inch MacBook Pro. The very same figure on the price tag of Apple I has nothing to do with the number of the beast. Steve Wozniak gave quite practical security to the number of 666.66 dollars. Then the manager was fond of repeating the numbers. The wholesale price of the computer for the stores was $ 500, the extra charge gave the retail price of $ 667. Wozniak decided to convert this amount to 666.66, which would be more convenient to type.
An unusual invention.
Apple is considered an innovator company, but how many of us have heard of such an invention as “dog dog”? Meanwhile, experienced Apple users probably heard about this. Sobakorova was part of the Egyptian font on the first Macintosh. When such a font was abolished, the symbol moved to LaserWriter Driver 4.0, becoming a kind of talisman for the company’s technical staff. Sobakorov named Clarus was created by Susan Kerry. This unusual animal appeared in all versions of operating systems for Mac, up to OS X. In the late 80s, the moo-meowing dog dog became very popular in general among programmers, even Microsoft used this symbol in its advertising. This could not be liked by Apple, as a result of its support of developers has made an official document, which explains all the features of the animal. As a result, the legendary note number 31 as a surprise, the “Easter egg” was recorded on the first CDs of Apple Developer, and Clarus and Sobakorova eventually became generally officially registered trademarks of the company.
And again the apple.
Many people know that the Apple Lisa computer’s name is directly connected with Steve Jobs’s daughter. But the history of the appearance of the term Macintosh remains a mystery. In fact, in this case, there was an apple. Such term was given to the computer in honor of the favorite sort of apples of the employee of the company Jefa Raskin. Thus, the fruit theme was elegantly beaten and in this case. Initially, Macintosh figured only as the code name of the project. According to rumors, Steve Jobs in the absence of Ruskin even tried to rename the project to “Biсycle”. But this name did not stick, as a result, the Macintosh remained itself until the very end of the project, winning this name in the future and its audience.
Not just computers.
Apple is an innovator in many areas. Few people know that the first color digital camera was made by this company. The product appeared on sale in the USA in 1994. At that time on Apple QuickTake it was possible to remove as many as 8 photos, and the camera was connected to the computer of the Mac family via a serial cable. The cost of the product was then $ 749, in terms of today’s money, it’s about $ 1000. The amount seems huge, especially since there was no display in the camera, and its resolution was only 1 megapixel. Later, Apple released two more QuickTake models, but in 1997, with the return to his post Steve Jobs, the project was finally closed.
The name of the legendary music player of the company was inspired by Stanley Kubrick’s “Space Odyssey of 2001”. The new device required a memorable name. To do this, Steve Jobs has assembled a whole team of copywriters, among whom was the author of the iPod Winnie Chico. According to the rumors, Jobs already came up with the slogan for the MP-3 player, which read “1000 songs in your pocket.” This made it possible for copywriters to fantasize freely, without becoming attached to a musical theme. In an interview with Wired magazine in 2006, Chico recalled: “As soon as I saw the white iPod, I immediately remembered the movie Space Odyssey.” The fact that the process of interaction of the player with the computer reminded him of the interaction of the spacecraft and its rescue capsule. It was called EVA pod. To the part of the name of the capsule added prefix “i”, and the name for the famous iPod.
Easter egg in the iPod.
Engineers are living people, they also tend to joke. Hidden jokes, Easter eggs, are in many products of various companies. A small secret was hidden in the first iPod. By typing a specific combination of buttons, you could run the game on the player. This procedure was described in detail by Nick Triano in the review of the iPod on geek.com. To activate the game, you should go to the “About” menu and hold down the central button for three seconds. After that, you could listen to music and play “Breakout” at the same time.Was this game randomly chosen? The legends say that Steve Jobs and Steve Wozniak worked at “Atari” on it, when the first deceived the partner, hiding from that received a thousand dollars.
A mysterious employee named John or Johnny Appleseed often appears in the history of Apple. There was no official explanation for the presence of such a person in the company. Meticulous fans unearthed that Johnny Appleseed was an American missionary and gardener who lived in the XVIII century. Binds the mysterious Johnny with Apple the fact that he loved to grow apples. The first mention of the mysterious character is connected with the investor and former CEO of the company Michael Markulla. It is believed that such a pseudonym was chosen by the engineer when he composed his programs for Apple II. Over time, the same name was signed to a new icon TextEdit in Mac OS X Leopard. The text is very meaningful. In the advertising company Think Differently in 1997, the following words sound: “For the insane, for the white crows, the rebels, the outlaws! They are like round gaps in square holes.” They look at the world differently, they do not like the rules. You can quote them or argue with them, you can praise them or scold them.The only thing that is impossible is not to notice them because they change our view of things and push humanity forward. And where someone sees insanity, I I see a genius, because those who have the insanity to think that they can change the world, and there are those who change it. Think differently. “The letter was addressed to a certain” Kate “and signed” Take care of yourself, John Appleseed “. Even without knowing anything about this John, you could not help noticing that constantly appears in the advertisement of the iPhone. It’s a pity only that this character has a fictitious address and phone number, otherwise it would be interesting to know what relation he has to Apple. Perhaps they are connected not only with apples?
Fidelity to the style.
Apple is true to its style. This statement applies even to the dress code of some of its leaders. So, Steve Jobs’s style of clothing has long been familiar to everyone – a black turtleneck, Levi’s jeans and NB sneakers. However, this is not the only fan of permanent style. In every commercial of the company’s new product, its first vice president of production design Johnny Ive has been wearing a T-shirt of the same style for more than 10 years. But how can you not forgive the geniuses of their quirks?
Enemies or friends?
It is believed that Microsoft is one of Apple’s main competitors. But few people know about the fact that at one time the company Bill Gates became a shareholder of his enemy. It turns out that in 1997, Microsoft invested in Apple as much as $ 150 million! At that time, the positions of the “apple” company were weak, Steve Jobs only returned to it. And Microsoft prosecuted lawsuits on charges of monopolizing the market. As a result, the deal proved beneficial to both parties. Apple got the tools it needed, and Microsoft promised to develop MS Office and Internet Explorer for Mac. This deal gave a trump card in the fight against accusations of monopolism, because Apple still existed on the market! Companies reconciled, withdrawing mutual claims about the authorship of the graphical interface. The largest shareholder of Microsoft, however, did not. And the amount was not so large, taking into account the value of the shares, only 2.5% were sold. For example, in the same year, the Prince of Saudi Arabia for 314 million bought a 5% stake in Apple. But what has become of Microsoft’s share in the future, history is silent. It should be noted that that investment has become very profitable, now the cost of these shares has increased more than 20 times!